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Ikea’s smart sound with Sonos
IKEA and Sonos have revealed their exclusive capsule during Milan Design Week. SYMFONISK, the name of the product line born from the collaboration between the Swedish democratic design giant and...
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Fender plays Game of Thrones
Another amazing product development inspired to Game of Thrones, blending supreme handcraft with an arty angle of the series’ iconography has just announced by Fender, no less. A trio of masterbuilt...
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Moschino + Sephora limited edition to be launched soon
After a first succesful collaboration in Augus 2017, Moschino and Sephora are set to enchant again the beauty fans with a second launch of a “Sephora + Moschino” limited edition. Instead of the iconic...
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Mickey Mouse gets his personal Shinkansen
Right after the hanami season, and with the Golden Week just begun, which this year it will also include the celebrations for the establishment of the new emperor, Japan is getting ready for the...
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Vans teases a Harry Potter collab
“Vans and HARRY POTTER collaborated to conjure up a magical collection of footwear, apparel and accessories for witches, wizards and muggles alike,” This is how Vans officially discloses its upcoming...
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Halo Licensing Survey, Q1/2019 report out now
The Q1/2019 edition of Brand Jam’s Halo Licensing Survey has just been delivered to our avid subscribers. Once again it’s a report packed with case studies sure to fascinate licensing, branding and...
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Berluti and Sotheby’s for a customized auction
Since its creation in 1895, Berluti made craftsmanship its very center, reinvent the rules of style. This spring, Sotheby’s will host an exclusive online auction celebrating Berluti’s unique...
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Ariana Grande wears NASA at Coachella
Last week when Ariana Grande headlined Coachella, she dropped a new line of NASA-inspired merchandising. The song “NASA” appeares on Grande’s latest album, Thank U, Next, that’s why Bravado, Universal...
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Andy Warhol x Eastpak latest collab
The collaboration between Eastpak and pop art pioneer, Andy Warhol is at a new chapter. A collaboration that celebrates the vision of the American artist, who was himself was a big fan of this brand...
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Marmite and other Brit Brands celebrate 100 years of British Airways
To celebrate its centenary, British Airways is releasing a series of centenary editions in partnership with British brands to offer its loyal customers special editions of food, drink and gifts. An...
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Polaroid launches a Stranger Things Camera
“See the world a little differently”. With logos upside down to turn Stranger Things fans into Polaroid Originals fans, Polaroid’s One Step 2: Stranger Things is designed as a state of the art instant...
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Taco Bell it’s opening its first branded Hotel & Resort
Taco Bell, the famous Tex-Mex fast-food chain part of Yum! Brands group, will open its first resort in an exclusive location in Palm Springs, California. With over 7,000 restaurants in the United...
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Rumors of an adidas x Juventus x Palace cobranding
Adidas and Juventus are rumored to present soon a collaboration with the skateboard brand Palace. Outpump and NSS Magazine, the first sources teasing the news, have not been officially denied by...
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Fashion retail bets on Chupa Chups and other candy brands
Following the success in Zara, Pull&Bear, Cache Cache, Urban Outfitters, Tezenis, H&M… Chupa Chups, the iconic lollipop brand, keeps spreading its sweet image among famous international...
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New Men in Black wear Paul Smith and Police
This summer the Men in Black franchise returns on theatres with a spin-off that will see Chris Hemsworth and Tessa Thompson as the new agents who will be dealing with alien forces. The Men in Black’s...
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Aston Martin On Her Majesty’s Secret Service
In celebration of its long-standing association with James Bond, Aston Martin debuts a new special edition for the 50th anniversary of “On Her Majesty’s Secret Service” movie. As seen in the occasion...
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adidas launches a Pride capsule collection with Keith Haring
The Pride Month is approaching and, following the trend of the last years, many lifestyle brands are launching rainbow capsule collection and limited edition to support movements and foundations that...
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The Marc Jacobs, a new container for collaborations
“Style reinterpreted from periods we love in fashion, pop culture, art, music, film and print”. This is Marc Jacob’s brand vision about the just launched democratic label “The Marc Jacobs”, which...
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Swatch x BAPE: how mass market turns to drop culture
Born in 1983, SWATCH are perceived as pure pop fashion plastic accessories, to be collected and worn to match the day’s mood, rather than watches. Just 10 years following the launch of SWATCH, DJ Nigo...
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ArtyCapucines: Louis Vuitton signs a new art collaboration
A new art project for the luxury brand Louis Vuitton. The Capucines bag, first launched in 2013 in tribute to Rue des Capucines, the Parisian street where Louis Vuitton opened its first boutique in...
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