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How to make collaborations work: a conversation with Smiley’s Nicolas Loufrani
In the midst of the European fashion weeks, with their circus of shocky catwalks and glossy presentations, we had the chance to meet Smiley Company’s CEO Nicolas Loufrani, talking about how his brand...
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Heinz launches Edchup with Ed Sheeran
It takes the celebration of 150th anniversary of a brand, plus the National Day of the product category, and a global artist which has both a great passion for the brand so much so to have it tattoed...
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Pride 2019: in the name of Love
A couple of weeks ago we already mentioned some of the Pride Month 2019 activations speaking about the collaboration between adidas and Keith Haring. Today we want to give a wider overview of the...
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Reportage Pitti Uomo: collabs and brand extension
Pitti Uomo, the most important menswear business platform, confirms itself as the most interesting container of the general trends in lifestyle branding: each edition is a picture rich of details to...
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Forever 21 x Cheetos: FMCG meets fashion.
The Frito Lay snack brand Cheetos collaborates with Forever 21, which just launched a range of apparel The collection focuses on the Flamin’ Hot varieties of Cheetos, and includes men’s and women’s...
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Collabs & trend from the latest Men’s SS 2020 runway
Last January, we tried to summarize next men’s fashion trends seen during FW19/20 runway shows with a particular focus on collaborations. Finding out how high fashion brands approach the...
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Montegrappa spends A Night at the Opera
The Italian luxury pens company Montegrappa steps ahead of conventions celebrating the audacity, virtuosity and consummate showmanship of one of rock’s most flamboyant and accomplished acts. “A Night...
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HEAD boosts its brand extension
HEAD, the leading global manufacturer and marketer of premium sports equipment and apparel, is heading ISPO outdoor show in Munich showing its licensing muscles, announcing two new partners to HEAD...
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Art collaboration: Vans x Frida Kahlo
Art seems to be the most followed trend by brands from all kind of style, from luxury to streetwear. Just to name the last few: the ArtyCapucines capsule by Louis Vuitton, adidas and Lacoste with...
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Kidswear: Pitti Bimbo Reportage
Pitti Bimbo, the reference event for kidswear world, just closed its June 2019 edition with a few more foreign buyers, but leaving behind some of the Italian visitors, according to the official press...
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Stranger Things x Levi’s: replicas and featuring
Stranger Things is a licensed property capable of gathering great collaborating brands, like Polaroid, or Nike x Kith to name just the most recent, with a special twist on product development, like...
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Bentley celebrates its 100th Anniversary With Limited Edition and collabs
This summer, the British manufacturer and marketer of luxury cars, founded as Bentley Motors Limited by W. O. Bentley in 1919, subsidiary of the Volkswagen Group since 1998, will celebrate its 100th...
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Triumph launches a lifestyle range
Triumph Motorcycles, the iconic British motorcycle brands, will give all potential consumers, not only core bikers, new occasions to buy a piece of its heritage, launching a lifestyle apparel range....
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RRD between innovation and tradition
During our visit to Pitti Uomo, we had the chance to meet and speak with Roberto Bardini, CEO of RRD, the Italian surf, swimwear and sportswear brand. We were in the magnificent space of Sala delle...
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Smiley and Pretty Green team up to celebrate the ‘Summer of Love’
We recently published an interesting conversation we had with Nicolas Loufrani, CEO of The Smiley Company, about licensed brand collaborations, in which he explained the brand’s licensing strategy and...
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Diesel partners with La Casa de Papel
Netflix’s TV series have become the reference for a new collaboration model for lifestyle and fashion brands, a mixture of product placement and limited period licensing. Some weeks ago, Levi’s...
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LG pops-up with Pantone at Cafè OLED
Cafè OLED is an imaginative collaboration which has been put in place by LG Electronics USA and Pantone Color Institute. The pop-up format opened in New York on 12th July, to showcase how Perfect...
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Nike X Nintendo 64 : legit?
Sneakerfreaks blogs are fondly discussing Nike’s imminent launch of a celebrative pair of Nintendo 64Air Max edition. The twenty-third anniversary of the console is celebrated by Nike with special...
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Halo Licensing Survey, Qt. 2 2019 report out now
The Q2/2019 edition of Brand Jam’s Halo Licensing Survey has just been delivered to our subscribers. Once again it’s a report full of case studies sure to turn heads in the licensing, branding and...
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Chupa Chups Mini Me at Kiabi
“Le bonheur vous va si bien!” or: “Happiness suits you very well!”. This is the claim the French apparel retailer Kiabi uses for the launch of a special Chupa Chups collection. The range has been...
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