Clik here to view.
Reportage: accessories trends and brand innovations from Mipel, Micam & White
Joshua Sanders x Smiley February had been a busy month for the fashion industry, news, collaborations, new and consolidated trends. As our readers may know, we are always in search of new projects and...
View ArticleClik here to view.
Breitling celebrates the 60s with Pan Am, TWA and Swissair
Breitling played a key role in the emergence of commercial flight. Its onboard chronographs became standard equipment, first in propeller-driven planes and later in the jets produced by the world’s...
View ArticleClik here to view.
Brand Innovation Pulse: I’m Not in Love.
Our Brand Innovation Pulse column highlights strategies in innovation and consumer engagement. This time we observe the recent Valentine’s Day non-romantic and most contemporary activations. Amongst...
View ArticleClik here to view.
Bata Heritage x Coca-Cola
Dropping 15 March, the Bata Heritage x Coca-Cola limited edition hits on nostalgia effect, merging the shared values and colour of both brands. The limited edition includes two iconic models: Bata...
View ArticleClik here to view.
Moleskine x Nutella at duty-free retail
Nutella Custom Edition Notebook by Moleskine was proposed to the visitors of Nutella Café in New York since its opening on November 2018. According to The Moodie Davitt Report, to expand this delicacy...
View ArticleClik here to view.
Michelin and Camper together on a sneaker
With the aim of redefining the industry standards for grip and durability, Michelin and Camper have teamed up in a partnership, the result of which is a state-of-the-art sneaker, which combines...
View ArticleClik here to view.
Moleskine & Unsettled: co-branded co-living
Moleskine the most famous notebooks brand has partnered with travel company Unsettled to launch a series of co-living retreats. This brand extension seems to be just a perfect match to complete the...
View ArticleClik here to view.
Breitling x Norton: born to be wild
Breitling and Norton Motorcycles share a strong heritage. Both were founded in the nineteenth century by visionaries who gave their names to their companies and, to a large extent, defined their...
View ArticleClik here to view.
Rubik’s Cube 40th Anniversary Collaborations Plan
In 2020 Rubik’s will celebrate the 40th anniversary since the Cube craze went global at retail. In the time since its international launch in 1980 an estimated 450 million Rubik’s Cubes have been sold...
View ArticleClik here to view.
Lacoste pop edition with Keith Haring
Right after the recently announced Keith Haring x Terez collection, a new amazing collaboration with Lacoste will soon hit the stores. The crocodile brand joins indeed a long list of brands that have...
View ArticleClik here to view.
Montegrappa: Games of Thrones’ luxury side
As the final season of Game of Thrones nears, a series of unexpected collaborations are released. White Walker by Johnnie Walker was the first launch we featured on these pages, followed recently by...
View ArticleClik here to view.
ColourPop with “Misunderstood” Diseny Villains
The so-called Disney “Villains” are certainly one of the most interesting properties in the American entertainment giant portfolio. Limited editions inspired by these “misunderstood” heroes are always...
View ArticleClik here to view.
Pantone and Berschka: paint it neon
Bershka has just launched a super fluo, eye popping athleisure collection licensend by the world colour reference – Pantone. Orange, yellow, pink, and green, in flashy neon hues paint four full...
View ArticleClik here to view.
Bang & Olufsen and Rimowa: Music for Airports
High time for Bang & Olufsen’s collaborations. While launching a new set of accessories featured by Qvadrat fabrics and designed by Raf Simons, the Danish brand is teaming up with premium luggage...
View ArticleClik here to view.
Chiquita goes digital with Snapchat
Chiquita Brands International, the world’s leading banana company, announced a new partnership with Snapchat, the global multimedia messaging app, to celebrate the World Banana Day on April 17th....
View ArticleClik here to view.
Oliver Peoples launched a capsule collection with Cary Grant
The eyewear brand Oliver Peoples, born in 1987 in the heart of West Hollywood California, now owned by Luxottica Group, has created a capsule collection inspired by the famous Hollywood actor Cary...
View ArticleClik here to view.
Batman celebrates 80 years at Milan Design Week
Batman celebrates eighty years, and Warner Bros. has exploited the upscale window of the Salone del Design in Milan in an exclusive location: Teatro Manzoni. A co-branded activation with a roster of...
View ArticleClik here to view.
Iceberg x Surf the Road limited edition
The Milan Design Week is one of the craziest events of the city with many projects, installations and presentations rolling-out every day. Many brands, not only in the design world but also in the...
View ArticleClik here to view.
PUMA and Formula1 together on merchandising
Sports company PUMA has announced a long-term partnership with Formula 1® to become the exclusive merchandise retail partner from the start of the 2019 season. This year, PUMA stands and superstores...
View ArticleClik here to view.
Samsonite celebrates Barbie’s 60th anniversary
Samsonite Europe, the European branch of the world’s largest travel luggage company, celebrates the 60th anniversary of Barbie with the launch of a special edition American Tourister x Barbie, and a...
View Article