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Following the success in Zara, Pull&Bear, Cache Cache, Urban Outfitters, Tezenis, H&M… Chupa Chups, the iconic lollipop brand, keeps spreading its sweet image among famous international lifestyle retailers.
In France, Pimkie has just launched a fashion t-shirt with a vintage design: “The Original Lollipop”, a reinterpretation of a popular Chupa Chups’ advertisement from the sixties.
From UK Primark also gets on board this sweet trend by launching a new style. Primark has decided to pay a tribute to the evergreen and iconic Chupa Chups logo designed by Salvador Dalí.
In Italy Chupa Chups items appeared at the beginning of the season at Terranova and Zuiki, two of the major apparel retailers.
Italian retailers are the ones who seem to have caught most seriously the fun and colourful propositions of the global company Perfetti Van Melle: Big Babol – a bubble gum brand of Perfetti Van Melle launched in the 80’s – and the global brand Mentos paralleled Chupa Chups in the spring season, not only at Terranova and Zuiki stores, but also at AW LAB, a streetwear and sneaker specialized retailer.
And there is more to it: other fast fashion retailers are preparing new amazing collections with Morositas, another Italian famous candy from the Perfetti Van Melle roster.
