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Converse One Star Hotel: brand experience
London Fashion Week is one of the craziest, amazing event in the international fashion calendar. For sure one of the best place to create the unexpected. Here, Converse, one of the most famous...
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The “wow-effect” in collaborations: Leo Loves Chupa Chups
Chupa Chups’ pop, fun and colorful aestethics have brought the brand to collaborate with a number of labels and retailers, especially in the latest seasons. Sephora, Uniqlo, Chocoolate, Lipsmacker, to...
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Milan Fashion Week Reportage: Super + White
Milan Fashion Week is one of the most important events for the national fashion industry. A calendar full of events including two unmissable shows to catch all the news about trends, new brands &...
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Eyewear Reportage at MIDO: fashion licensing keeps pace
A quick trip at MIDO, the global platform for eyewear, brings us back to the good old brand licensing model. Although some of the players in the luxury business are including the eyewear operations in...
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Lacoste Save Our Species gets rid of the croc
Back in 2016 we praised Lacoste for its daring activations based on the disruption of the crocodile logo, one of the most iconic in the world. In the occasion of Paris Fashion Week 2018, Lacoste does...
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The Month in Brand Innovation
The New Normal: Frequency, Diversity, Connectivity For a while in February it seemed that news about brands launching expansive new, collaboration-friendly business models was arriving daily. The...
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Introducing BRAND JAM LAB: Research, Insights, Solutions
BRAND JAM is launching a new research service to give businesses better access to the worlds of collaboration, co-branding and lifestyle licensing. Beginning in 2018, BRAND JAM LAB aims to help...
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Opening Ceremony launches a Mickey Mouse tribute collection
Paris Fashion Week closed with a special catwalk celebrating the 90th anniversary of Disney’s dearest icons, Mickey and Minnie Mouse. In the magical location of Disneyland Paris, Opening Ceremony...
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The Beatles x JunkFood x Target
As we noticed in our latest issue of The Brand Jam Mag, no branch of popular culture has been more effective at growing its consumer products footprint than music. From our point of observation is...
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Are graffiti worth of copyright protection? H&M change of mind
Hard times for the Swedish fast fashion giant. In the last year H&M had to face a profits drop, sales dip & stores shut down, and not least, the accusation of racism for a controversial...
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Tag Heuer comes back to the racing tracks with Aston Martin
Aston Martin just announced at the Geneva International Motor Show its choice of TAG Heuer as its new Official Partner. A symbol of British luxury and elegance, the iconic sports car manufacturer has...
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FILA x Chupa Chups: Fashion Loves Food
As one of the major trends spotted in our latest The Brand Jam Mag issue, food brands are a go-to creative resource for an ever-expanding pool of designers and marketers. Chupa Chups is no execption,...
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Desigual presents Monsieur Christian Lacroix
Exceptionnel, the new Desigual limited edition, is designed by Monsieur Christian Lacroix. The collaboration between the French designer and the unconventional Catalan brand started in 2012. A...
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OPI celebrates Grease 40th anniversary
Back in 1978, Grease producers probably would not excpect that this musical movie could turn from a blockbuster to a “franchise”, a brand. In fact, it is not a case that now Grease is one of the few...
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Sephora teases Barbie fans on a special edition
For the fans following Sephora Collection Instagram page, it is no longer a news that a special limited edition with Barbie is soon to be launched. The global cosmetics retailer first teased the new...
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Hunter hits USA with a massive collaboration with Target
The news about Target’s next design partnership is officially out: starting Saturday, April 14 the American retailer is teaming up with British heritage brand Hunter to bring exclusive versions of not...
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The Month in Brand Innovation
BRAND JAM LAB SPECIAL REPORT: BRAND INNOVATION IN NUMBERS One of the odd things about brand innovation is the low availability of hard data about what it is and how it works. Considering that more...
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Makita, brand extension from tools to coffee
Brand extension has its ways, as we reported when Birkenstock, the reference for comfort sandals, launched a range of beds and entered the cosmetics market in a couple of months. Makita, the Japanese...
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Chiara Ferragni, an exclusive at ShopDisney.com
Chiara Ferragni has just partnered with ShopDisney.com, Walt Disney’s web marketplace, on a limited-edition collection of shoes inspired by Minnie Mouse. The fashion influencer never made a secret...
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Licensing Japan 2018: more than just Kawaii
Last week we were in Tokyo for the eighth edition of Licensing Japan, the event dedicated to the licenisng market organized by Reed Exhibitions. Like every year, the event was held within Content...
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