Clik here to view.
The Month in Brand Innovation: Research Special
Research Special: The Rise of the Underground To kick off the year, a special Band Jam Lab research report into a trend making a major impact on brand innovation, product styling and communication....
View ArticleClik here to view.
Anna Dello Russo signed Tod’s Winter Capsule Collection
Editor at large and creative consultant for Vogue Japan, Anna Dello Russo, is a real fashionista and she is particularly in love with anything flashy and eccentric. We already had proof of her ability...
View ArticleClik here to view.
Reportage: Hong Kong Licensing Show
It’s a real pleasure to see how Hong Kong International Licensing Show has grown up in dimension, visitors and contents, paralleling the whole Asian licensing business growth. Aside the major league...
View ArticleClik here to view.
Seduction meets art in the new V&A x Coco de Mer collection
After the fascinating exhibition “Undressed: A Brief History of Underwear”, Victoria & Albert Museum, the world’s leading museum of art and design, is engaged again in the art of seduction with a...
View ArticleClik here to view.
Reportage: Pitti Uomo AW18
Mild weather greeted big crowds in Florence for The 93rd edition of Pitti Uomo – the leading destination for premium men’s fashion. Plenty of surprises were in stor,e with a mix of new and returning...
View ArticleClik here to view.
Hello Kitty Gang at Primark for millennials
Sanrio is keeping Hello Kitty’s momentum into the fashion scene, targeting millennials with another launch at Primark featuring the Hello Kitty Gang theme. Hello Kitty Gang is the international...
View ArticleClik here to view.
Reportage: streetwear branding at Berlin’s SEEK
We have been at BRIGHTand SEEK Berlin to understand where global streetwear labels are steering their way to the contemporary branding. Underground, 90s nostalgia and logomania (Fila, Ellesse, Kappa)...
View ArticleClik here to view.
Reportage: Maison & Objet
To Paris we go, where the first major homeware show of 2018 opened its doors onto another potpourri of flavours and styles for all budgets. Similar to this year’s fashion events in Florence and...
View ArticleClik here to view.
McDonald’s celebrates the Year of the Dog with Anna Sui
It is hard to find what McDonald’s and fashion designer Anna Sui have in common, but odd couples is one of the things we like the most. Interesting and unusual but unmistakably brilliant. This...
View ArticleClik here to view.
HEAD and Gorenje, healthy brand extension
Household appliances brands are not frequently found at sports trade fairs like ISPO Munich. But brand extension and licensing strategies have their ways, and Gorenje, one of the leading European home...
View ArticleClik here to view.
Moschino celebrates Chinese New Year with Betty Boop
Chinese New Year is an event which more and more brands are using over the years as a platform to enhance the storytelling angle of their communication, with themed special editions and soft...
View ArticleClik here to view.
Forever 21 Vintage-Inspired Racing Capsule with Honda
Racing and specially motocross has quite the impact on fashion, especially with the younger generation. So, how miss the chance to ride the trend with a new appealing nostalgic capsule collection,...
View ArticleClik here to view.
The sports merchandising business readies for SMMEX 2018
Brand Jam partners with SMMEX, the leading event in sport merchandising, licensing and sourcing, back for the 20th year on Monday 5th March 2018 at London’s Wembley Stadium. SMMEX is a one day show...
View ArticleClik here to view.
The Month in Brand Innovation
Act Global, Think Local “Location, location location” isn’t just a formula for successful retailing. It’s also a premise for remarkable products with global appeal. Throughout this decade, an...
View ArticleClik here to view.
Collaborations lure Luxury brands
According with the 2017 WGSN and Walpole survey, the first of the top three most effective trends to lure luxury consumers over the next five years will be exclusive collaborations with relevant...
View ArticleClik here to view.
Store check in Hong Kong: cartoonification rules
There is always something to be amazed of in store-checking in Hong Kong. Like a sampling of the NY or Berlin coolness, blended with the iconic Japanese aesthetics , we are glad to share with our...
View ArticleClik here to view.
Love Collaborations: love in limited edition
Valentine’s Day is the celebration of love, but it is also the perfect example of how something intangible can be easily transformed into an excellent marketing opportunity, and extremely profitable...
View ArticleClik here to view.
Mini-reportage: Museum Connections Paris
As a bonus to our visit to Maison & Objet, we had the chance to travel to the opposite end of Paris and check out Museum Connections – a show billed as “The International Place for Museum...
View ArticleClik here to view.
A/I 2018 accessories reportage: branding trends
New trends, brands and collaborations. Last week we had a look at the most fashionable accessories moods of the upcoming Fall 2018, during two unmissable Milanese shows: Mipel and Micam. Increasingly...
View ArticleClik here to view.
Living up to the hype? Black Panther’s appeal to brands
With unanimously glowing reviews and a worldwide opening weekend gross of $361m, Black Panther has – much like 2017’s Wonder Woman – lifted hopes of a revival of the superhero genre, and even for...
View Article