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Montblanc with The Little Prince
“A tribute to imagination” is the key to Montblanc’s new collection inspired to Saint Exupery’s The Little Prince. The collection is in fact a trilogy, each launch representing one of the main aspects...
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Licensing Japan – On the road
Japan is the third largest licensing market for dimension, it is certainly one of the most interesting and receptive in terms of creativity, product development and consumer awareness. The most...
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Reportage Fashion World Tokyo
This year, as anticipated in our report from Licensing Japan, the licensing event took place concurrently with Japan’s largest fashion trade show, Fashion World Tokyo. Seven specific areas dedicated...
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Food loves collaborations: Heinz soups with Cath Kidston
Cath Kidston founded her first store in 1993, selling floral ironing board covers. 25 years after Cath Kidston has developed into a much-loved quintessentially British lifestyle brand with a global,...
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5 thriving brand strategies defeating recession
Image source: https://peergrowthtechnologies.com To thrive in a competitive world, a business needs to face the downfall. Yes! You read it right. A period of recession gives a business company the...
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Takashi Murakami x Doraemon x Uniqlo
Don’t call it just kidult! Yesterday the trend was: to revitalize classic cartoon characters from our childhood, no matter if it was fast-fashion or haute couture, the mission was a nostalgia effect ....
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Basquiat x Warhol x Billabong Lab, a triple collaboration
Art is one of the ingredients which lifestyle brands are using more and more to amp up their collections and reach consumers’ attention through the licensed collaborations platform. Billabong is one...
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PUMA x M.A.C. The Beauty Business Meets Sneakers
There was a time when sneakers were just your most comfortable shoes. Then came rappers, making them a flag to their road from street to stardom. Then came sneaker heads lining up for their...
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Yunost X KFC: food collabs avantgarde
We already highlighted, with several examples, how food brands are a major source of creativity for fashion labels which are seeking for unusual collabs. Following this trend, after Coca Cola,...
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The Month in Brand Innovation
1. Edited Retail: Branding in 3D Technology and new expectations have made confident, purposeful retail ranging a more valuable asset than ever before. In the attention economy, Edited Retail rules!...
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What’s Going on in Halo Licensing? Q1 Report Out Now
Halo-lujah! The first quarterly report from BRAND JAM LAB is complete!! HALO LICENSING SURVEY Q1-2018 is a new, subscription-only publication from Brand Jam’s new research department that aims to...
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Pornhub “enlarge” its brand with socks
Pornhub, the third most popular adult site on the net and internet’s biggest storage facility of pornographic content, has moved form porn to lifestyle brand. Thanks to its shrewd PR team and...
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What’s latest in the trend of Brand Extension?
image source: https://vergehub.com No wonder the field of branding is quite a vast one. While a business manages to create the brand awareness, promote the products/ services and stay ahead in the...
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No Filter: Rolling Stones pop up ar Selfridge’s
To celebrate The Rolling Stones 2018 ‘No Filter’ UK tour, Selfridge’s offers the chance to shop exclusive merchandise, limited edition fashion collections from the likes of SSS World Corp and Levi’s,...
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Celebrities are into beauty business: a double way trend
Almost every day there is a news about a celebrity launching her own make-up line or fragrance. On the other hand, many of the major make-up brands use capsule collections signed or cured by stars, as...
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Caran D’Ache recycles Nespresso
Those who are asking where the used coffe capsules collected at Nespresso stores may go, finally have an answer now. Caran d’Ache just launched a pen in limited edition made using the aluminium from...
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Louis Vuitton will launch a FIFA World Cup inspired capsule
Since 2010, Louis Vuitton has partnered with FIFA creating the travel case for the World Cup trophy but this year, the leather luxury brand has decided to come into play presenting an entire licensed...
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Uniqlo for geeks: UT Blizzard Entertainment collection
Let’s consider Uniqlo as one of the most advanced trend setters in themed collection: observing its activation we can try to understand the directions of what will probably come next. Especially UT,...
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PUMA and Barbie announce their collaboration
At PUMA, the celebration of the fifty years anniversary of the iconic Suede sneaker goes on with collaborations, and a few weeks after announcing the partnership with the beauty behemoth M.A.C.,...
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Vivienne Westwood: a capsule for the 10th anniversary of Sex and the City
In April, Sarah Jessica Parker, the famous protagonist of the successful series Sex and the City, announced her first bridal collection launching on Gilt. The actress has in fact dedicated herself to...
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