For the fans following Sephora Collection Instagram page, it is no longer a news that a special limited edition with Barbie is soon to be launched.
The global cosmetics retailer first teased the new Barbie collection with a funny mystery video with some micro- hints to the most glamorous fashion doll in the world.
Afterwards more details were disclosed about a Barbie eighties’-tasted make-up range would soon be available.
So far what is known is that the limited edition Sephora Collection x Barbie kit will include the brand’s new Outrageous Length Mascara, Stylographic felt liner, and a new miniature palette, plus an exclusive Barbie cap.
Everything is packed in a special super 80’s pink boombox packaging, although each Sephora Collection x Barbie can be sold separately.
But other delicacies could be in sight, as the further Instagram posts were featuring special t-shirts, always sportin the same 80’s Barbie logo.
American Barbie fans seems quite disappointed to know that this limited edition is due to land on the European territories only. Online Sephora business is the key driver of this activation, but selected physical Sephora shops will also be entertaining Barbie’s European fans.