London Fashion Week is one of the craziest, amazing event in the international fashion calendar.
For sure one of the best place to create the unexpected. Here, Converse, one of the most famous trainers brand, has decide to present the new One Star collection giving its all with an amazing pop-up hotel.
Halfway between a real hotel and a showroom, Converse created an unique brand experience in the heart of the most fashionable East End London’s district, Shoreditch. Five floors of anti-luxury accommodation providing the ultimate union of sneaker, skate, style and music culture. An interesting way to communicate the brand values in a unusual environment.
The ‘guest rooms’ are curated by Converse collaborators like Harlem-born rapper, A$AP Nast; the misfit from Stockholm who became a worldwide phenomenon, Yung Lean; New York City ‘for girls, by girls’ fashion label helmed by Erin Magee, MadeMe; notorious Beijing-based hip hop artist,
Tizzy T and the ever-audacious Tyler, the Creator.
Welcoming the guests at the Lobby, with his own inimitable style, the 15-year-old streetwear enthusiast and social influencer from Warkwick, Leo Mandella aka @Gullyguyleo.
A celebration of ’90s attitude that helped define the sneaker of today. The One star Hotel is a perfect mix of product and live experiences to give its guests an authentic taste of London’s street culture through daytime and night events.