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Valentine’s Day 2017 is dyed Betty Boop Red
PHOTO CREDIT: Ruven Afanador for Marie Claire March 2017 The ultimate ‘black and white’ femme fatale, Betty Boop, has now her own personal shade of red thanks to the joint efforts of Pantone Colour...
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Eco-sweet Collaboration: Chupa Chups + Parfina
The young Spanish eyewear brand, Parafina, has teamed up with the most famous lollipop in the world, Chupa Chups, to create an extra fun capsule collection of sunglasses for the 2017 summer season....
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Nomadic dreamer and Digital Urbanity: reportage from Mipel TheBagShow
Nomadic Dreamer and Digital Urbanity are two of the four categories (with Small Leather Goods and Travel Luggages) showcased at Mipel-The Bag Show which probably turn into clear paradigm the diverse...
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Stuart, Carl and Kevin to design the next PUMA collaboration
For Autumn-Winter 2017, just in time for their next movie Despicable Me 3, the Minions bring their subversive taste to PUMA Sportstyle. The PUMA x Minions footwear, apparel and accessories—adults...
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Merchandising, fashion, retail, the Daft Punk way
The main reason the French electronic duo Daft Punk has reached such global success is probably their special mash-up of house music, funk, disco, techno and synth-pop; but surely their unique visual...
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Inside Pinko Coca Cola collaboration
While the Pinko Coca Cola collection is out in the stores we can focus our attention on the evolution of this communication-through-licensing model. “Limited edition”, “collaboration”, or...
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KIKO Milano clelbrate 20 years with 7 special collaborations
The Italian make-up brand founded in 1997 by Stefano e Antonio Percassi, celebrates its twentieth anniversary with seven special collaborations with seven young designers’ brands, chosen in...
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Katy Perry shoes, Kartell with Paula Cademartori in our MFW reportage
Last week, while Milano Fashion Week thrilled the fashion nomenklatura, platforms like White and Super showcased to a new breeds of buyers, less excessive and niche-oriented, their different angle...
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Reportage eyewear: licensing in the time of integration
“Strange days”: that could be the licensed eyewear industry in a title, as seen at the latest MIDO, the International eyewear trade fair. The opening tell-tale images in our gallery show how all the...
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The Month in Brand Innovation
1. Sustainable Positioning A common refrain of business and marketing media is that markets have turned the corner on the question of environmental responsibility. We’re told consumers are no longer...
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Tezenis launches a new colorful spring collaboration with Chupa Chups
Chupa Chups® never stops to amaze its lovers! After thousands of fun, sweet, and playful collaborations, now it’s time for something really cheeky. Not just a simple licensing agreement but a...
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Footwear to cosmetics: Birkenstock’s extension adds a new chapter
Birkenstock is proposing marketing professionals another “jump on your seat” brand extension case, adding cosmetics to its business. After entering the beds market some weeks ago, the German shoemaker...
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Eva Longoria launches her apparel line
“Creating this collection has always been a dream of mine. I’ve been sewing since the age of 7 so this entire journey has just been an amazing experience for me.” That’s Eva Longoria explaining why...
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Rolling Stone celebrates its 50th with Levi’s
1967 marked the inception of Rolling Stone but also the launch of Levi’s Type III Trucker jacket, and Levi’s 505 jean. On that common ground both brands are now celebrating their 50th anniversary...
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colette: 20 years of retail innovation
Colette, the legendary Paris concept store is turning 20, and nothing like the celebrations for its birthday describe the Colette spirit best. Difficult to tag, colette (forget the capital C) actually...
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Beauty and the Beast: beyond merchandising
Disney has already given us plenty of lessons in how to heighten expectations – and fashion buzz – by using halo licenses, collaborations and brand tie-ins just in time for the release of new...
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Musical events turn to lifestyle brand containers
Music, surf, and American 70’s aesthetics are the ingredients Honda concocted for this Honda Rebel -Aviation Nation, the California inspired lifestyle brand. Like Levi’s Rolling Stone 50th anniversary...
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How Amazon and Alibaba are fighting counterfeits
The fight against fakes and infringements on the web marketplace is marking new ground. Only months after Alibaba took the step of suing two sellers of fake Swarovski watches on its TaoBao platform,...
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Milan Design Week 2017: Moschino Kisses Gufram
Milan is gearing up for one of its most hectic week of the year, with thousands of events creating buzz around the city – and exhibitions from the most famous designers arriving from all over the...
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Cambridge Satchel Company and Brompton: Collaboration Generation
It’s one of the finest examples of collaboration between peers: The Cambridge Satchel Company x Brompton (the iconic British folding bike) integrates the partners’ capabilities in a unique concept...
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