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Vespa with Peuterey: design and fashion licensing at Milano Design Week
Fashion and Design are two of the best expressions of the Made in Italy – a perfect combination of values rooted in a cultural and historical background of beauty, craftsmanship, creativity and...
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The Month in Brand Innovation
1. Spain Shines In March, Spain saw an upsurge in brands using remarkable products to call attention to themselves. Things kicked off with a widely publicised collaboration between two of the...
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Chupa Chups between Art, Fashion and Design
Chupa Chups, the most “pop lolly” in the world, is the special guest of Milan Design Week 2017, with a couple of unmissable events and a surprising furniture collaboration. During the events of the...
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Yes I Am for Mentos, a fashion party for the limited edition launch
One interesting case about how co-branding and collaboration platforms can boost brand licensing project is offered by this latest Yes I Am for Mentos launch. Not long ago, Mentos stepped up its...
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Milan Design Week 2017: the best of collaboration
The Design Week is one of the best opportunity that the city of Milan offers to the brands who want to present new products, innovative collaboration and unusual projects. The so called Fuorisalone,...
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Reportage Milan Design Week 2017
Milan has just come back to its usual routine after one of the carziest week of the year. As promised in our review from Fuorisalone, we would like to give you now an overview of the licensing...
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Louis Vuitton is back with an other art collaboration
The luxury brand Louis Vuitton, was the first to identify the great potential of artistic collaborations. Not only as a matter of communication or to unleash the collecting fever, but to elevate their...
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Scotch & Soda with Felix the Cat
Dutch fashion brand Scotch & Soda this month showcased to trade a new extensive apparel collection featuring the world’s first cartoon character – Felix the Cat. Felix the Cat, nearly 100 years...
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Paco Rabanne 1 Million plays with Monopoly
Launched in 2008 by Puig, Paco Rabanne’s One Millions is one of best sellers in the fragrance industry. After a first criticism for its sexist advertising campaign (isn’t fragrance a ladies’...
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World Intellectual Property Day ’17: The Online Impression of Legitimacy
by Melissa Tarsitano, OpSec Security Every year on April 26, we celebrate World Intellectual Property Day. This year’s theme, “Innovation: Improving Lives,” reflects the idea that anti-counterfeiting...
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Have a SmiLeey workday
Smiley World has announced another raid on the fashion business with a partnership with VF Corporation brand LEE, to launch in Asia from July. While the celebrations for Smiley’s 45th anniversary in...
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The Month in Brand Innovation
1. Storytelling Through Sport Football is the world’s biggest game, not only in terms of reach and wealth, but also passion. In many parts of the world, it’s described as a religion. Especially here...
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Zara Larsson x HM: the “curator” style
First it was about teaching the fashion business how to create democratic priced capsule collections with high street fashion designer. Then came collaborations with brands like Brick Land Bikes or...
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Naomi Campbell launches her namesake brand
After the provocative lingerie capsule collection, “I am Naomi Campbell”, in partnership with the Italian brand Yamamay, and just few days after the announcement of her new collaboration with Diesel...
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PITTI Uomo Preview: Boom, Capsule Blooms
Among the most interesting news of the next Pitti Uomo summer edition, the launch of the first capsule collection inspired by a guide theme of Pitti Immagine is for sure one of the most experimental....
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Melissa + Wonder Woman launched at M Collective
In occasion of the upcoming Warner Bros.’ Wonder Woman movie beginning of June, Melissa, the brazilian brand which specializes in 100% recycled plastic fashion shoes, has just launched its Melissa...
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Bentley vs. Bentley, the dispute is over with a movie screenplay.
In november 2015 Brand Jam gave voice to Christopher Lees, featuring an interview about his litigation with Volkswagen’s Bentley Motor Group on Bentley clothing trademark. The story: Bentley Clothing...
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PITTI Bimbo Preview: lifestyle news
From June 22 to June 24, 2017, at the Fortezza da Basso in Florence, will host Pitti Bimbo 85, the most important international trade fair dedicated to lifestyle kidswear. One of the most interesting...
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Chupa Chups launches a make-up capsule with essence
Next June Chupa Chups® will surprise again its fans with a new, tasty collaboration. After the amazing collection of underwear and easywear with Tezenis, the most loved lollipop will present a special...
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The Brand Jam Mag: another year, another Remix.
The Brand Jam Mag celebrates its second anniversary, and at the time when Las Vegas’ Licensing Expo is opening its gates, we are proud to circulate our N°2 Remix issue. Continuing as before, this...
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