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Reportage design and accessories: Giftex Tokyo
In Italy we have Homi as in France there is Maison & Objet, while in Tokyo the main event dedicated to accessories, gift and tableware is Giftex. Giftex is Japan’s leading trade fair for all kinds...
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Citroën C1 Mentos edition: the coolest car ever
The French automotive brand Citroën and the confectionary group Perfetti van Melle have partnered to launch a special co-branded car, the 1200 C1 MENTOS® edition. This new refreshing C1 series is...
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FUKUNARY feat. MIKASA: scoring fashion points
If you’ve had a chance to browse our reportage from Giftex, you may have noticed a special project that caught our attention at the “Design Tokyo” show. We all know the brands that followed the lead...
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OpSec takes football team brands’ defense to the next level
powered by OpSec Security There are few markets that generate such dedication and passion as sports, especially thinking about football. The desire to have the latest replica football club shirt, or...
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HEAD signs the time with Aion Time
Sport equipment leader HEAD and watches manufacturer company Aion Time, an Italian start-up of timepieces experts in the industry since decades, have signed a license agreement for watches. The new...
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Seen in July: 5 trends…gotta catch ‘em all!
1. Augmented Reality Firstly, an apology. Our June wrap of trends should have carried the headline “Put down what you are doing and buy Nintendo shares!!!”, but it felt condescending after already...
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Moleskine Café opens in Milano
After Geneva airport, is the heart of the Design District in Brera the location elected for the first Italian Café of the most famous notebook in the world. A brand new format that mixes various...
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This summer Havaianas teams up with Popeye
The World’s Most famous flip-flops brand has teamed up with the most loved Sailor man. After the collaborations with well-known luxury brands such as Céline, Missoni, Charlotte Olympia and Liberty of...
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Converse wears PatBO
For the fashion addicted fans of the brand, Converse presents a new capsule developed in collaboration with PatBo, prominent signature of the Brazilian fashion scene. Celebrating Brazil, its...
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Volkswagen goes retro-cool with Gorenje
Slovenian manufacturer of white goods and German car manufacturer joined forces to created an exclusive series of co-branded Gorenje “Retro Refrigerator”. Its design is inspired by the legendary...
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HEAD sets a new licensing agreement with Born Global
HEAD brand widens its offer thanks to a new long-term licensing agreement with Born Global, part of The Repco Group of Companies, covering the use of the HEAD brand on Audio, Telecom and Lighting...
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The British Museum signed a fabric collection for Arley House
Founded in 1753, the British Museum owns one of the most important collection of art, craft, culture and history across the world. Fascinated by this incredible collection, the design house and fabric...
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Seen in August: 5 trends to watch
1. The Wild Frontier One of the great achievements of the hipster movement has been to bring the style of the great outdoors into line with the fashion agenda. Since the early 90s, most outdoor,...
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Hawkers: from Kickstarter to licensed limited editions
Sunglasses shouldn’t be that expensive. That’s why 4 friends in Spain decided to start their revolution, and thanks to Kickstarter , Hawkers Co. now disrupts the market, trying to put an end to the...
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MTV X Marc Jacobs: #IWantMyMJTV
August seems to be the perfect time for MTV’s fashion collaborations. More or less in these days last year, we were writing about the collaboration between MTV and Moschino’s creative director, Jeremy...
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Are you part of the Collaboration Generation?
Five years on from our launch, Brand Jam remains the only B2B site dedicated to brand innovation and lifestyle marketing. If you’re reading this, chances are you’ve found useful ideas or inspiration...
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Moleskine sets sail on the Yellow Submarine
“From Pepperland to Paperland, bringing music loving psychedelia to paper with the Beatles Limited Edition Collection”…so goes the motto of the new Moleskine x Yellow Submarine collection. Moleskine...
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Limited edition and cobranding at Milano Licensing Day
Ten years have passed since the first Milano Licensing Day, the licensing networking event which puts together the most part of the Italian professionals in one day. The Italian licensing market has...
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Katy Perry Shoe Collection with Global Brands @TheMicam
Katy Perry is not new to collaboration and just after the launch of her own line of lipsticks with CoverGirl, Katy is now expanding her signature in fashion with a shoe collection done in partnership...
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WGSN’s 2020 Vision: brands must prioritise collaboration
The trend research and forecasting agency, WGSN, has published new findings that reveal collaboration as the overwhelming priority for UK luxury brands in the coming years. The report finds that 78%...
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