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This summer Havaianas teams up with Popeye

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The World’s Most famous flip-flops brand has teamed up with the most loved Sailor man.

After the collaborations with well-known luxury brands such as Céline, Missoni, Charlotte Olympia and Liberty of London, the trendy Brazilian brand Havaianas has launched a collection featuring Popeye and Olive Oyl.

Havaianas and King Features, who represents the brand, first collaborated on a special capsule featuring the classic love trio of Popeye, Olive Oyl and Bluto. This capsule went on sale in all Havaianas stores across Brazil to celebrate ‘Dia dos namorados’ the ‘Lovers’ Day’ which takes place on June 12th, the Saint Anthony’s Day eve. In Brazil Saint Anthony is recognized for blessing young couples with happy and prosperous marriages similarly to Saint Valentine in other countries around the world.
Focused on iconic poses and images, this special collection included three styles, one for women and two others in unisex sizes, and was promoted through dedicated retail displays. The designs sold out in all stores.

Following this success, the current Havaianas X Popeye collection features three new designs in unisex sizes, available in Havaianas-brand stores across the globe. Fans will find two models with Popeye and another with Olive Oyl.

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