The French automotive brand Citroën and the confectionary group Perfetti van Melle have partnered to launch a special co-branded car, the 1200 C1 MENTOS® edition.
This new refreshing C1 series is available from this summer and to give an even cooler touch, the car will be also available in a convertible version.
The C1 Mentos® will be customized with a roof sticker and red mirrors, a gray interior color pack and floor mats. The equipment also adds the tachometer, heated door mirrors, a 4 HP audio system with steering wheel controls and Bluetooth.
Mentos® brand brings fun and freshness to this collaboration by offering a welcome Mentos® pack and a cool touch in the Citroën dealers. Consumers will be engaged in the fresh Mentos® experience also inside the car with surprising goodies and products.
The concept of the advertising campaign revolves around the FRESH and FUN character of Mentos® and it will involve digital, print, social media and in-store promotion to support the launch of the new co-branded car.