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Spring-Summer accessories 2017 branding reportage: MICAM and MIPEL
We had a look around at the Milan’s fashion accessories fairs: TheMicam and Mipel to peek all the branding news for the next season’s footwear and bag collections. Famous brands, collaborations,...
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Home interiors and accessories reportage: Homi
We have just been to the ‘summery’ edition of Homi, the Milan lifestyle show dedicated to home and fashion accessories, to catch all the trends and new projects presented. More than 50,000 square...
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Retail entertainment: Melissa homage to Vivienne Westwood
As part of its ongoing collaboration with British designer Vivienne Westwood Melissa has just launched a new project: the Anglomania Rocking Horse ballerina. Coming just a few days away from London...
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Michael Kors signs his name on a Fujifilm Instax camera
Hight tech, low tech. Michael Kors is tempted by technology and tech gadgets. After launching Michael Kors Access, the label’s version of a smartwatch, less than one month ago, now the affordable...
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Essent’ial collaborations: from design to health
The Italian eco-chic brand Essent’ial, was born in 2006 with the intention of combining design and eco-sustainable products, through the use of natural and recycled materials such as recycled and FSC...
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Kartell new fashion collaboration
Kartell’s fashion project, born in 2008, has amazed us since the beginning thanks to its innovative partnerships with designers and prestigious fashion brands such as .normaluisa, Moschino, Christian...
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Reportage from Milan Fashion Week woman: collaborations rule
The catwalks and the global designers’ fashion circus always make the news at Milano Fashion Week, but we are more inclined to look for new branding trends at the two events which collects lifestyle...
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Seen in September: Trends to Watch
1. Tech Made Simpler In any month that features an Apple Event, conversation inevitably ends up dominated by news of innovations from the iOS universe. September was no exception, but brand...
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BLE seminars: all the new brand trends and Brand Jam Mag No. 2
Brand Licensing Europe 2016, is just around the corner and among all the exciting news on this edition there is one special one we are pleased to share with our readers. Brand Jam will premiere the...
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WWF and H&M together for a kidswear range
United in a common vision for a sustainable future for people and nature, this Autumn 2016, H&M and WWF have joined forces with a children’s collection that aims to inspire people all over the...
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Hunter brand extension pays off
Since appearing in 2005 at Kate Moss’s feet at Gladstonbury Festival (a happy unofficial endosement) Hunter Boots walked a long way. From the brand management perspective it is a story based on...
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The Rodnik Band with Chupa Chups: pop-surrealistic cobranding
“Forget the SOUP CAN, the Lolly POP is the ultimate symbol of POP” says Philip Colbert, creative director of The Rodnik Band about his latest collaboration with the world famous lollipop Chupa Chups....
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A fresh and lively capsule for Tezenis with Coca-Cola
After MTV and Barbie, Tezenis has teamed up with Coca-Cola for an other iconic collaboration for this late summer flash. Unveiled during a catwalk launch event last 20th September at Tezenis...
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Lego Yellow Submarine: niche product for the mass
Lego has just unveiled its special Yellow Submarine edition, a 550 pieces set complete with the Lego version of Paul, John, George and Ringo, plus Jeremy, the rhyme-speaking character featuring the...
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BLE Brand Licensing Europe 2016: our reportage
“The definitive event for the European licensing industry”, as Brand Licensing Europe proudly promotes itself, is a claim which fits this 2016 edition just ended. While the entertainment business was...
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Victoria Beckam for Target, building the buzz now for future sales
As seen on the latest H&M collaborations, Target just announced now its next designer partnership with the internationally-known businesswoman, fashion designer and mother of four, Victoria...
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Levi’s loves Chiara Ferragni
The relentless Italian blogger Chiara Ferragni launched new capsule collection with Levi’s: two pair of the iconic 501 Levi’s model, reinvented for the occasion. Reflecting Chiara’s love of...
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Pikachu dresses up as Mario
‘. Two of the most famous Nintendo videogame’s characters melt in one awesome ‘Super Pikachu’. There’s been some pretty wacky marriages between gaming characters in the past, but this latest one takes...
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Disaronno, collaboration number 4 with Etro
Disaronno wears Etro is the fourth tribute the world renown liquor pays to the Italian luxury fashion system, following past partnerships with Moschino, Versace and Roberto Cavalli. The formula is the...
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Reportage The Rodnik Band x Chupa Chups: ready to wear art
At this year’s Brand Licensing Europe, clad in a sky blue lollipop suit, The Rodnik Band presented his first “catwalk on a tongue” with Chupa Chups. The tongue was actually a runway, admist an art...
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