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John Lewis teams up with UK vlogger Jim Chapman
We are in a new era of internet celebrities. A growing number of social media and web stars are literally conquering the fashion system, from supplier to retailer. John Lewis, the upmarket British...
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Fashion, art, tech, fast food: May’s best collaborations
Last month’s Brand Jam brand innovation wrap led with a story about H&M and an elaborate hoax. May followed a similar course: H&M once again hogged the headlines, while a new kind of...
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Airheads Shop: retail entertainment, with licensing
Last year Perfetti Van Melle, owner of Chupa Chups, Mentos and Airhead brands among many others, developed a Chupa Chups shop-in-shop concept into IT’Sugar hotspots, a specialty candy store with more...
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Coca Cola with adidas Originals, again
Food and beverage is cool: Adidas Originals and Coca-Cola are collaborating on a new special-edition, just like they did fourteen years ago. The two partners are releasing the ClimaCool 1 model,...
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Can fashion models be also talented fashion designers?
In less than a week three capsule collection cured by famous top models had been announced. The first is about Kate Moss. The supermodel has teamed up with French label Equipment to create a summer...
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Pitti Uomo Preview: Fred Perry special projects
In addition to its main collection, Fred Perry will present for the first time at Pitti, some of its special projects ArtComesFirst, Raf Simons, Bella Freud and Amy Winehouse Foundation are the names...
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Pitti Uomo Preview: MOA – Master of Arts capsule with Mr. Thoms
MOA Master of Arts, will premier during next Pitti Uomo 90 a special capsules collection created with the well-known street artist Mr. Thoms. The Italian brand of men and women’s sneaker distributed...
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Pitti Uomo Preview: Enrico Coveri meets Andy’s art
After 10 years since their first collaboration, Francesco Martini Coveri and Andy, alias Andrea Fumagalli, member of the Italian band Bluvertigo, are together again for a new project that combine art...
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Coach: american pop with Mickey and MLB
Coach, the heritage american brand of bags and leather goods, celabrates its 75th anniversary with a series of limited-edition projects that celebrate American pop culture. First in the row is a...
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Chiara Ferragni x Ladurée
It’s official: the Milan-born, Los Angeles-based blogger Chiara Ferragni, has collaborated with Ladurée on a limited ‘sweet fashion’ edition macaron recipe and gift box. Her 6.1 million Instagram...
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Reportage Pitti Uomo: collaborations and much more
Last week we were at Pitti Uomo 90, the international menswear fashion show in Florence, to see the latest market trends, emerging brands and the most interesting collaborations. Deep down to the...
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Diesel Successful Licensing
After eight years, Diesel has changed its home textiles licensing partner. Mirabello Carrara, the luxury division within Caleffi Group, has signed a five-year licensing deal to develop the Diesel...
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Brands go inclusive for Pride Month
While the last few years have seen enormous advances in social equality around the world, mainstream brands have often faced criticism for not keeping pace by embracing minority groups through their...
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Pitti Bimbo reportage: Kid’s evolution
The latest edition of Pitti Bimbo, the reference trade fair for kidswear, was a feast for anyone interested in licensing and brand extension. Our exclusive reportage gives you a taste of some of the...
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Superga celebrates Independence Day at Target
Superga, Italy’s iconic canvas sneaker brand has released a limited edition set of entry-price designs exclusively through the North American chain, Target. The offer is timed and styled to...
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Seen in June: 5 trends to watch
1. Who you gonna call? Sony Pictures and its licensee family will be hoping not to get slimed when the Ghostbusters reboot hits cinemas next month. Reaction to the movie’s product tie-ins has been...
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Licensing Japan 2016: Live from Tokyo
This week we’re in Japan for Content Tokyo 2016. It’s a trade show that covers all corners of the entertainment field – with six, dedicated exhibition areas, ranging from content creation to...
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Berlin Reportage: Charactermania, Emojimania, Ethical and other branding trends
Featuring around 1,000 brands and 1,800 collections, Berlin’s Premium Exhibitions has become a good venue to collect branding inspiration from international lifestyle brands. Along with Seek, Bright,...
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MTV: energetic brand extension
As far as brand extension goes, MTV has never been more active. We had the chance to talk to Ron Johnson, Executive Vice President, Nickelodeon and Viacom Consumer Products, and ask him directly about...
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Brand extension: Nixon launches the first action sports smartwatch
Team-designed, custom-built accessories for a life well lived, or with some subtlety, “quality watches that do the talking for you”. This vision permeates Nixon’s way to propose new products, and at...
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