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Honda launches a Chupa Chups Scoopy I motorcycle
Chupa Chups adds a new layer to its colour-and-fun storytelling, collaborating with Honda’s popular Scoopy I motorcycle. Honda Thailand has just launched a limited edition Scoopy I Chupa Chups model...
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How to win Gen Z through TikTok and Spongebob
Juno & Co. is a cosmetic startup born in California which owes a great part of its irresistible success to SpongeBob and TikTok. Sold at the best venues for Gen Z containers like Urban Outfitters,...
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Smiley celebrates its 50th with 50 collabs
Smiley has gained an industry-leading reputation in or over a decade for trailblazing halo brand collaborations, boasting dozens of partnerships with some of the world’s most influential brands and...
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MoMA and Vans together with art masterpieces
Sneakers as design objects were represented in MoMA’s 2017–2018 exhibition Items: Is Fashion Modern? which featured 111 items of clothing and accessories that have had a strong impact on the world in...
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Reebok with Spotify for an immersive experience
Reebok has just launched a limited edition in collaboration with Spotify, integrating sneaker brands’ urge to stay relevant through frequent and diverse partnerships with the tech appeal on...
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Pokèmon gives Longchamp an anime thrill
Collaborations between manga, anime or videogame franchises and luxury brands are not uncommon, as our readers know and all our Halo Licensing Survey subscribers in can track quarterly. But seeing one...
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H&M and The Vampire’s Wife for empowered women
H&M just launched a collaboration with cult fashion brand The Vampire’s Wife, the brainchild of British designer and model Susie Cave. A fashion insider favourite, The Vampire’s Wife is known for...
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Google and Samsonite launch the hands-free connected backpack
Google defines it “A trailblazing collaboration between two leading brands”. It is true, as the Samsonite Konnect-i backpack with Google’s Jacquard technology offers a highly innovative, hassle-free...
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Fashion meets fine foods: Dolce&Gabbana with Fiasconaro
Dolce&Gabbana doubles down its branding connection with tradition and craftsmanship of fine foods started with Donnafugata wines some months ago, with another collaboration in the fine pastry...
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Globe celebrates Pantone Color of the Year
Globe, the global boardsports brand, is one of the numerous brands taking advantage the twenty-years-old Pantone Color of The Year celebration. Looking forward to the 2021 Color of the Year release,...
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Paul Smith and Braun for a timekeepers design
Braun, the global leader in small electric appliance, is steeped in heritage. Founded in 1921 in Frankfurt am Main by Max Braun, the care for technology and function of the products was soon matched...
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Thom Browne and FC Barcelona for Barça Foundation
“More than a Club” is what FC Barcelona, together with Barça Foundation, wish to be. And both parties has found an objective in helping tackle coronavirus and providing support to children at-risk...
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Moncler and Felix the Cat: pop luxury
In 2018, we wrote “Collaborations lure Luxury brands“, and since then we followed the increasing number of brands in the luxury sector which have approached this marketing and communication strategy,...
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KITH X BMW, supercar and supersporstwear
Kith founder Ronnie Fieg is an enthusiast for BMWs since he was a kid, admiring his grandfather’s prized first-generation E30 M3. Today, with his brand likewise admired as a multifunctional lifestyle...
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Halo Licensing Survey Q3/2020: highlights from 460 global cases
Brand Jam’s Halo Licensing Survey is the unique comprehensive survey of the global licensed collaborations scene. Here is a quick summary of the Q3/2020 report just out: be sure to find out how to...
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Pull & Bear and Tate: sustainable fashion blended with art
An increasing number of brands understand the importance of the encounter between fashion and art, whether it is modern and contemporary, or it is impressionism, baroque and/or other currents. Just...
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Elton John meets Barbie
It was October 1975 when Elton John’s two days performance at the Dodgers Stadium broke any records with more than 100,000 people. 45 years later, Mattel decides to celebrate this anniversary creating...
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Montegrappa celebrates the 70th anniversary of Formula 1
Ever since its creation in 1950, Formula 1 has personified courage, innovation and the desire to win. Now that these values set the parameters for a high-tech rebuild undertaken for motorsport’s main...
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Lacoste and National Geographic celebrate the natural world
The central inspiration for this exclusive capsule collection for menswear, womenswear and childrenswear comes from the National Geographic’s ambitious Photo Ark project. Led by award winning National...
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Samsung and Aston Martin: tech meets British luxury
Samsung is becoming an aficionado of collaborations. After the recent success of the Galaxy Z Fold 2 Flip Thom Browne Edition, the South Korean technology giant has just launched a new bundle together...
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