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Lego Art: contemporary pop à la Warhol
Lego has just announced the launch a new range of products, Lego Art, designed to let adult customers reconnect with their creative side, channeling their inner artist and creating a beautiful art...
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NASA Eau de Space, smells like STEM spirit
Omega Ingredients is not your standard fragrance corporate. A client portfolio including some of the world’s best-known blue-chip companies, along with some of the fastest-growing young ventures in...
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Ghostbuster My Little Pony, crossover for collectors
Characters mashup is becoming a staple in the vinyl toys collectors’ scene. Hasbro, who recently launched a couple of crossovers among their own characters Transformers My Little Prime (My Little Pony...
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Montegrappa follows Harry Potter’s fans
Montegrappa adds another brick in its strategy of following fandoms to turn luxury pens into “emblems of obsession”, appealing different clusters of fans with a series of frequent and diverse limited...
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Pornhub launches hand sanitiser
A number of companies during Covid19 emergency turned their production lines into health products: fashion and apparel industries were quick to manufacture face masks, and some breweries switched...
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Dr. Martens’ homage to Jean-Michel Basquiat
Modern art as a storytlelling ingredient to streetwear and fashion brands. More and more power users of collaborations are inspired by art icons to keep their brands relevant and contemporary. It is...
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Halo Licensing Survey 2nd QT20: highlights from the global emergency
Brand Jam’s Halo Licensing Survey is the unique comprehensive survey of the global licensed collaborations scene. Discover it and how to subscribe the service using our promo offer. The Q2/2020...
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Collaborations: the strategies of Timex
Timex is one of those power users of collaborations. We had the chance to meet Silvio Leonardi, Senior VP Timex Global Line, Nautica and Ted Baker, to discover that this American brand has a strategic...
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The Hundreds celebrates Back to The Future for the second time
Co-founded by Ben Shenassafar and Bobby Kim (a.k.a. Bobby Hundreds) in 2003, The Hundreds is a 2-part lifestyle project that houses both a clothing line and online-magazine, a brand which incorporates...
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Jaeger LeCoultre with Kingsman at Mr Porter
Jaeger-LeCoultre and MR PORTER just launched the Master Ultra Thin Kingsman Knife watch, a limited edition of 100 timepieces, specially adapted for The King’s Man, the upcoming Kingsman origins film...
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Pottery Barn Teen with Element for an ethical collection of home decor
Pottery Barn Teen has debuted its first collection with streetwear brand Element. This exclusive collection offers décor, furniture, storage and gear all influenced by Element’s signature...
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Skechers allies with Dr.Seuss
Skechers is gaining momentum in the global lifestyle and performance footwear market, not nly thanks to a consolidated category expansion into apparel and accessories, catering to a wide target...
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RefrigiWear, the collaboration with Supreme
Everybody knows Supreme’s special way to collaborations, even the professional public not involved in branding strategies. Hence, a sneak peek to Supreme website is always a good exercise to see...
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Tezenis and Kappa: not only athleisure
The Italian based underwear and nightwear retailer has just launched a collection in collaboration with the sports brand Kappa. Both brands, sharing their common Italian origin, integrate their...
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Chinatown Market shakes Lacoste’s crocodile
Directly from the West Coast, Chinatown Market lands in France to give Lacoste’s original style a shake with a new collaboration. With its casual nostalgic touch, it will infuse a dose of unmistakable...
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Mercedes Benz’s launch of Virgil Abloh special edition
In the first initiative of its kind, Mercedes-Benz collaborates with the polymath fashion designer, DJ, architect and creative director, Virgil Abloh, to create a unique artwork from the iconic...
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Bershka x Smiley features Sofi Tukker electronic duo
What’s new about license-based collaborations? A first glance at the new launch at Berschka of Smiley collection gives us the impression that using musical acts can boost the launch of a licensed...
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The odd couple: Supreme with the Smurfs
Supreme is probably the brand which most contributed in spreading the collaborations platform globally. With a leading brand stature and a loyal fanbase so ahead of any other player, Supreme can now...
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Bravado bets on luxury music merchandising
Something new is happening in the music merchandising market. Bravado, Universal Music Group’s merchandise company, just launched a premium e-store, Bravado the Label, selling t-shirts with an average...
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Puma and Replay: eco-collaboration
Puma and Replay has joined forces for a special version of Puma Ralph Simpson sneaker. Inspired by and created for the basketball legend in the 80s, the RalphSampson by Puma sneaker has a mid-height...
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