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The Top10 properties in the 3rdQT/20 Survey of Halo Licensing Survey
The last 3QT/20 Halo Licensing Survey report, rich with its 460+ cases of licensed collaborations worldwide, shows a constant pattern in that dynamic and varied scene, well known by our subscribers:...
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Mr.Wonderful and Tezenis for the good morning vibes
Tezenis, the Italian-based underwear and homewear retailer returns to collaborate with Mr Wonderful, with a second capsule collection of pajamas dedicated to women. Mr Wonderful was born in Barcelona...
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Hardcore brand extension: Hendrick’s High Wheel
This very special brand extension by Hendrick’s deserves a note. Hendrick’s High Wheel is a totally personal way the brand born in 1999 in a small seaside village of Girvan, Scotland, sees in-house...
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Wrangler celebrates the 4th season of Stranger Things
Wrangler, the denim brand part of Kontoor Brands group, launches a new limited edition dedicated to one of the most viewed Netflix series: Stranger Things. The collection was presented on 6th November...
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The Matrix by Sicko19 Pull&Bear
Sicko19 is the Pull & Bear line whit a “focus on people, movements, and moments in music, fashion, video games, and entertainment”, one of the retailer’s most dynamic container for collaborations....
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Diane von Furstenberg x H&M Home: the first range signed by a designer
The Swedish fast fashion brand collaborates for the first time in the creation of a capsule collection for its home line with the international fashion designer Diane Von Furstenberg. The interior...
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Puma celebrates the 35th anniversary of Super Mario
Puma celebrates the 35th anniversary of the Super Mario Bros. franchise with the second drop of sneakers and clothing. The capsule is inspired by the Super Mario 3D All-Stars game and features some of...
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Montegrappa: from collectors to fans, from luxury pens to “emblems of obsession”
As regular Brand Jam readers know, we keep constant tabs on Montegrappa’s new releases, which are transforming the company from luxury pen manufacturer to a maker of “emblems of obsession”. As it...
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Vogue Cafè launches in China
Condè Nast is boosting its experiencial licensing operations and opens its first Vogue Café in China, thanks to a deal with Beijing Sycamore Seed Advertising & Media Co Ltd. This firsts Chinese...
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Timex x Noah: the fastest selling watch
As our readers know, collaborations selling out quickly are something we are very fond of. A couple of years ago, we wrote about Omega, whose Ultraman limited edition sold out in pre-order in...
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Retrosuperfuture x Havana Club: a tribute to Cuba
Globally known as “Havana” the acetate is a timeless ingredient in the eyewear worl. Its name comes from the particular pigments of the Cuban tobacco leaves as they are drying to become cigars....
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Jean-Michel Basquiat with Kidrobot
A new series of Jean-Michel Basquiat Faces Dunny Art Figure by Kidrobot was just launched on Black Friday 2020 at kidrobot.com. The collaboration between Kidrobot and the art of Jean-Michel Basquiat...
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Luxury meets running: Franck Muller x New Balance
Swiss haute horlogerie blends with runners shoes, in this first timer New Balance CM996 Limited Edition, launched in collaboration with Franck Muller. The charm and the bold designs of Franck Muller...
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Vintage vibes: Aviator Nation x Gibson Collection
Gibson, the iconic American guitar brand, has announced the launch of its first-ever apparel capsule collection with Aviator Nation, the 1970’s inspired California lifestyle brand. The guitar-maker’s...
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HUF celebrates Kill Bill
HUF, the brand developed aroung Keith Hufnagel’s skateboard shop in San Francisco in the 90s, returns to collaborate with Quentin Tarantino and Miramax film with a new capsule collection dedicated to...
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Manly Bands and Jack Daniels, wooden rings for bold weddings
Manly Bands is a US company which promises to have a wedding ring for any man, even those with extra sized fingers. In the quest to offer a varied experience to its customers, Manly Band has just...
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Ines de la Fressange and its precious brand extension
Ines de la Fressange Paris, the brand owned by Ines de la Fressange herself, is continuing its branching-out strategy, and after fragrances and eyewear, has just launched her first jewelry line. The...
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Bentley vs. Bentley, David beats Goliath again
Luxury carmaker Bentley Motors, part of Volkswagen Group has lost in the London Court of Appeal against the Lees’ family owned company Bentley Clothing the legal dispute on the Bentley brand use on...
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Kipling x CocaCola
Kipling, the Belgian brand of bags and accessories part of VF Corporation, has chosen to join forces with one of the most renowned FMCG brands in the world: Coca-Cola. The collection proposes the...
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Nike unites football and basketball with LeBron James and Mbappé
Nike brings together football and basketball through two world sport champions, LeBron James and Kylian Mbappé, to celebrate their respective love of the game and community. A capsule born to...
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