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BMW launches 2 Series with Pac-Man
The new BMW 2 Series Grand Coupé is the first BMW 4-door coupé in the premium compact segment, inspired to a new breed of drivers who look for style outside the comfortable perimeter of mainstream and...
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LeSportsac homages Dick Bruna and Miffy
LeSportsac, the lifestyle brand of casual nylon bags founded in 1974, now part of VF Corporation, collaborates often with like-minded brands, producing a number of limited edition collections to...
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Dolce & Gabbana and Donnafugata launch a wine
Love for their native land, attention to detail and craftsmanship: united by the desire to make the colours, scents and history of Sicilian culture known to every corner of the world, two excellences...
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Billie Eilish x Murakami x Uniqlo: crossover collabs
After the collabs with Bershka and H&M, Bille Eilish’s style comes back to fast fashion with a quite interesting crossover with Uniqlo. For an exclusive activation at the global fashion retailer,...
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The Office series on a special UNO card game
The Office, the NBC’s famous TV series launched on 2005, has become one of the most popular TV series on the streaming platforms, once it went off from airing. With its great fan base worldwide, The...
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F1 celebrates 70 years with 8JS sportswear range
As spotted at Pitti Uomo in January, Formula 1 and 8JS have just released a new premium menswear & womenswear co-branded range to celebrate the 70th anniversary of F1. Created by Sacha Prost, son...
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Bric’s launches a Porsche Design range
Bric’s and Porsche Design have announced a long-term licensing partnership which allows Bric’s to develop a new range of bags, luggage, and small leather goods. It is a story of two brands sharing...
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Luxury and gaming: Gucci Open with Tennis Clash
As reported on our Halo Licensing Survey dissecting the Louis Vuitton collab with League of Legends, luxury brand convergence towards gaming and e-sport is a trend which deserves some attention. The...
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Freddy x Britto: athleisure to artleisure
Founded in 1976 by Carlo Freddi, Freddy is born as a brand for professional footwear for dance and gymnastics, to evolve throughout the years into an athleisure leader brand with a complete apparel...
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Drumohr: brand extension to sunglasses
Drumohr, the Scottish brand founded in 1770 in Dumfries, now totally Made in Italy, announces its first move into brand extension. The signature “razor blade” pattern features a collection of...
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GlamGlow partners with Barbie
Barbie and GlamGlow have partnered for a limited-edition launch: a GlamGlow’s Supermud Clearing Treatment Mask and a Glowstarter Mega Illuminating Moisturizer inspired by the most glamorous fashion...
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Sneaker and cosmetics: Shu Uemura with Onistuka Tiger
Onitsuka Tiger and the cosmetic brand Shu Uemura have launched an interesting collaborative partnership, based on the Japanese roots of both. Both Onitsuka Tiger and Shu Uemura are well known...
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Vans celebrates National Geographic
Vans and National Geographic come together for a collection of footwear and apparel that celebrates 130 years of National Geographic’s never-ending quest to explore our planet. Celebrating Nat Geo’s...
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Vespa 946 Christian Dior edition
Style, dreams and Dolce Vita. Vespa joins forces with Christian Dior on a collaboration which reinvents this spirit of freedom, movement and expression that drives both brands. Founded in the same...
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Pull & Bear and Smiley bring on art classics
Pull&Bear and Smiley – a philosophy based on positivity and urban spirit – have combined their talents to create a capsule collection of streetwear and accessories with creativity, art and...
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Lacoste: three artists reinvent the crocodile
Three different artists, united by their dreamy touch, have been called by Lacoste to reinvent the crocodile in a pop limited edition, including Polos, sweatshirts, baseball caps and accessories like...
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Halo Licensing Survey, all the collabs in the world
Brand Jam’s Halo Licensing Survey is the unique comprehensive survey of the global collaborations scene. And the good news is that you can subscribe using our promo offer. Here is a round-up of the...
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Dior and Nike: how the “drop” technique works
Christian Dior and Nike are introducing the limited-edition Air Jordan 1 OG Dior sneakers, in pure “drop culture” style. The product is unique, a Made in Italy, edge-painted by hand sneaker which...
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Polka Cosmetics and Chupa Chups’ psychedelia
Polka Cosmetics, the Indonesian market leader in upbeat urban cosmetics specialised in online sales, has just launched a range of Chupa Chups cosmetics. The collection is a trip back in time taking...
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HUF celebrates the return of Godzilla
HUF, the brand developed aroung Keith Hufnagel’s HUF skateboard shop in San Francisco in the 90s, has just launched a limited edition to celebrate the upcoming return of Godzilla on the screen....
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