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James Bond switches to Nokia
During an online event, Nokia mobile brand licensee HMD Global announced last week the launch of three new Nokia models, a boost in operations in Brazil, but the most interesting news was its tie-in...
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Criminal Damage gets Back To The Future
Criminal Damage has collaborated with Universal Brand Development to create a limited edition celebrating the 35th anniversary of the “Back to the Future” film directed by Robert Zemeckis. The...
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Victoria and Albert Museum with Cote d’Or in China
Victoria and Albert Museum is collaborating with Belgian chocolate brand Cote d’Or (part of Mondelez Group) with a series of series of limited-edition dark cocoa chocolate gift boxes in the Chinese...
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Honda Civic teases with anime Evangelion
“Anime Power” is one of the fastest growing branding trends, as reported in the latest quarters by our Halo Licensing Survey. But it’s a bit of a surprise that, beyond categories like sneakers,...
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Inditex China video for reopening
In these times on uncertainty, we wish to give all our readers a small but strong signal of recovery. This video has been produced by Inditex China to celebrate the reopening after the forced closure:...
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Innisfree mineral powder collaboration with Mentos
Innisfree, the South Corean leading cosmetic brand part of Amore Pacific Group, owes its name to W.B. Yeats’ poem “The Lake Isle of Innisfree”, a tribute to the naturalism around which the brand has...
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Ines de la Fressange: Parisian Chic for a global brand
During the Paris Fashion Week we had the chance to attend Ines de la Fressange presentation of the Autumn Winter 2020 collection. Honoured to meet such a personality, who was amiably there to meet and...
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Hip launches Karim Rashid’s Hip Bottles
Hip Products LLC, a brand founded by Richard Smiedt, just announced the launch of a range of reusable water bottles designed by Karim Rashid. Featured by a special flask shape for an easier...
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Camaïeu launches a Frida Kahlo range
“Al final del día, podemos soportar mas de lo que creemos que podemos – At the end of the day, we can endure much more than we think we can”. This quote from Frida Kahlo has inspired the new range of...
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Persol with La Casa de Papel limited edition
The global success of Netflix’s series La Casa De Papel has generated another interesting collaboration, again a mix between product placement and a special featured range launch – Persol’s Money...
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Jägermeister launches its bath bombs: sold out
Jägermeister has always had a disruptive take on its merchandising strategy. The brand’s fans know that the shelves of the Jäger e-store are often featuring amazing items in limited editions, but...
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Uniqlo revs up with BMW, Alfa Romeo, and VW.
Uniqlo appeals the male target celebrating vintage cars through its UT t-shirts Brands range. In the quest of rediscovering some of men’s favourite car logos and the brands behind them, the Japanese...
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Mask Club beats everyone on time with licensed masks online
Since when sanitary masks become mandatory in the major part of the globe, and as soon as global production has been able to reach the huge and immediate demand, manufacturers started phase two:...
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Razer launches Pikachu earbuds
Razer, the world’s leading lifestyle brand for gamers, has just launched a Pokemon licensed wireless headphones set. Pikachu’s signature silhouette and electric bolt take over the triple-headed snake...
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Montegrappa doubles down with Lord of the Rings
Montegrappa, the Italian luxury pens maker, returns to Middle-earth with an homage to Lord of the Rings with “Eye of Sauron” limited edition. Sauron and the power of darkness loom large in this sequel...
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Halo Licensing Survey Q1/20 out now: Report Highlights
The Q1/2020 edition of Brand Jam’s Halo Licensing Survey has just been delivered to subscribers. And the good news is that you can subscribe using our promo offer. This is a round up of the major...
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Sephora x Stabilo brings beauty the school nostalgia
Sephora has a passion for school and office supplies. A first suspect occurred last year, when Moschino creative director Jeremy Scott designed for the beauty retailer a special Moschino + Sephora...
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Aldo launches Aldo x Cinderella collection
How do you reimagine Cinderella for 2020? That’s what the shoes and accessories brand Aldo is asking its customer worldwide with the launch of Aldo x Cinderella collection. After 70 years from the...
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H&M with Desmond & Dempsey, out of the bedroom.
H&M has just released a limited edition in collaboration with the London-based pyjama brand Desmond & Dempsey. This women’s daywear collection is actually a first time for the luxury pyjamas...
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May the Force be with Barbie
It is not a great news that 4th of May has become the nerdist day of the year, with fans all over the world celebrating the Force and Star Wars saga. But what happens with Barbie Star Wars, this year...
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