As spotted at Pitti Uomo in January, Formula 1 and 8JS have just released a new premium menswear & womenswear co-branded range to celebrate the 70th anniversary of F1.
Created by Sacha Prost, son of four-time world champion Alain Prost, and his sister-in-law Delphine Prost, 8JS x F1 includes t-shirts, polo shirts, sweatshirts and jackets. It is a range based on two worlds and two organisations sharing their vision, ideas and heritage to create a tangible legacy.
Just launched on the 8JS official website, it captures the essence and DNA of the golden era of motorsport, whilst creating a collection focused on the future of the sport and celebrating what’s to come.
“We are honoured to become an official licensee of the championship that has had us dreaming since day 1.” Says Sacha Prost, Co-founder, 8Js “Motor racing and Formula 1 make an important part of 8JS´ DNA. It is because of the love we give this sport that we decided to create a brand entirely dedicated to carrying its values over into fashion”.
“The Prosts are a family which has been very much a part of our racing heritage” echoes Joan Carrera Lopez, Senior Manager Retail & CPG Licensing, Formula 1 “It’s a such a great way to mark such a landmark anniversary as we look to what the next 70 years hold”.