Nutella Custom Edition Notebook by Moleskine was proposed to the visitors of Nutella Café in New York since its opening on November 2018.
According to The Moodie Davitt Report, to expand this delicacy to a wider cluster of client, it will now be launched next month in the duty-free retail channel: every fan of both brands will be able to find it in top airports worldwide.
Although Ferrero has always been very conservative in associating Nutella to other brands, Moleskine Nutella Edition is a true storytelling celebration of the brand.
Underlining its hand-crafted style, the notebook reminds the fans the pre-digital world.
In praise of creativity and innovation, the special editions finds space to tell the story since the launch by Pietro Ferrero after World War II, going through the most important milestones of its commercial success in more than 60 years.
The cover is 100% Nutella, features the shape of the iconic jar on a dark and creamy brown colour, darker in the elastic band in a tone-sur-tone effect.