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Brand Innovation at Pitti Uomo: Ridley Scott with Barbour
The celebrations of the 125th years at Barbour at Pitti Uomo featured a smart activation: the launch of the Director’s Jacket, made in collaboration with the legendary director Sir Ridley Scott. The...
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Brand Jam and IED Milano to launch a Brand Innovation Master
After eight years on the front line of Brand Innovation, we have learned much about how brands use collaborations and licensing to hack into consumer attention. We are now pleased to announce the...
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Impressions from Hong Kong
Brand Jam returns to the Hong Kong International Licensing Show for a mix of the familiar and the fascinating. Find out all about it in our show report. Hong Kong’s Convention and Entertainment Centre...
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Halo Licensing Survey: New Edition/New Subscription Plans
The new, Q4/2018 edition of the Halo Licensing Survey by Brand Jam Lab is complete and went out to subscribers at the end of last week. What is the Halo Licensing Survey? Every quarter, we diarise and...
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A bow for the Hello Kitty x Herschel Supply capsule
Herschel Supply just released a capsule collection with the iconic Sanrio character, Hello Kitty, for this Spring 2019. With this partnership Herschel Supply is for sure aiming to reach a wider...
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Brand innovation on the latest Men’s Fall 2019
January is a month filled with fashion events, from Pitti Uomo to the fashion weeks around the world, all focused on the men’s trends for the next Fall 2019. Not by chance, “Fashion”, in many languages...
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Freitag: circular brand extension
Giving new life to materials like old truck tarpaulin, cars safety belts, or exhausted bike tires is something Freitag brothers are doing for a living since 1993, proposing their customers all over...
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Borsalino goes to Hollywood
Among the numerous brand innovation examples we spotted at the latest Pitti Uomo, The Bogart by Borsalino was one of the most intriguing for its consistency, creative output, and storytelling power....
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Sex Pistols & Dr. Martens celebrate punk’s 40th anniversary
The latest FW19 men’s shows, already gave us proof that one of the most interesting trends back on the runaways, takes directly inspiration from punk culture. The modernist interpretation of Neil...
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Stradivarius with Tinder on Valentine’s Day
If you don’t know what “swipe right” means, you probably are not familiar with Tinder, and will not fully get the spirit of the compact range of t-shirts that Stradivarius, the clothing retail chain...
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Year of the Pig: The Brand Jam Roundup
Our normal attentiveness to special releases for Chinese New Year received a helpful boost this year when I had the chance to spend a few days in Hong Kong. But with this year’s zodiac taking the form...
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G-Star Raw teamed up with Formula 1 driver Max Verstappen
After several social media hints, the capsule collection curated by the Belgian-Dutch Formula 1 driver for G-Star Raw has finally been presented. The denim brand has just launched the six...
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ESports at SMMEX Seminar Programme, Wembley Stadium
SMMEX International returns Monday 4th March 2019 at London’s Wembley Stadium. Celebrating its 21st birthday, SMMEX 2019 unites Brand Licensors and Buyers altogether for this leading one-day trade...
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adidas Originals meets Fiorucci
adidas Originals and Fiorucci have joined forces through a new creative collaboration celebrating the authentic style, inclusivity and optimism of both brands. Delivering a bold and playful collection...
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LEGO teams up with Snapchat for a augmented reality pop-up store
Just in time for the London Fashion Week, LEGO Wear and Snapchat teamed up to launch a new creative retail experience that blends physical and digital, looking at future of fashion. Targeting a wider...
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Heinz x Fortnum and Mason
“I think, Mr Heinz, we’ll take the lot!” It was 1886 when a young entrepreneur called Henry Heinz went all the way from Pittsburgh, USA with five cases of his newly patented tinned products to present...
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Reportage: Doing the Rounds at Ambiente
A quick visit to Frankfurt provided the opportunity to saunter through the halls of Ambiente to see what the world of household design has to offer. Since my last visit some four years ago, Ambiente’s...
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Modernica x Vans: streetwear meets design
It’s not the first time that a design brand collaborates with a sports brand, but in this collection, the rules seem to be a little different. The collection, which launches globally tomorrow at...
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Collaborations From the Catwalks
Milano Fashion Week is always a good opportunity to track down collaborations and branding trends. Fashion is for sure the most advanced generator of all the platforms, and can be easily used to...
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Superluxury: Montblanc x BMW luggage set
BMW is continuing its cooperation with the iconic brand Montblanc with an astonishing five-piece luggage set. A luxurious vision for modern-day lifestyle expectations, the bespoke Montblanc x BMW...
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