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Anteprima: pop wirebag with Smiley
Back to tradition, classic styles, and the sunset of the ubiquitous luxury sweatshirts were the general comments heard from professionals and people-in-the-know after the closing of this September...
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The Muppet Show X Sandro
Ironic, playful and, at the same time, très chic. These are the ingredients of the capsule collection created by Evelyne Chetrite, founder and artistic director of the Parisian brand Sandro, that pays...
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Tale of tiles: Felix the Cat and St. Pancras
Two different (and smart) usage of licensing in the tiles market have come to our desk last week. The first is probably the easiest one: Felix the Cat new range of tiles launched by the Italian...
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Brand Innovation Pulse: Fashion + Furnishings
A Brand Jam column highlighting strategies in innovation and consumer engagement. This edition highlights two recent examples of effective contamination between home furnishing and fashion styles. CB2...
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HEAD Drinks, to quench the thirst for sport
HEAD, the sport lifestyle giant, has inked a new licensing agreement with Bohemia Healing Marienbad Waters (BHMW), expanding their licensing program in beverage sector. According to Giuseppe Faranna,...
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Logomania: Zara with Mentos and Smint
Big logo strikes again. The trend which inspires global creative directors to use bold dimensioned logos on sweatshirts and t-shirts picks brands from all categories, FMCG products included. Zara, the...
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Collaborations for a cause: Pantone with United Way
As our “Halo Licensing Survey” shows each quarter, the collaboration platform between brands, designers, and institution can be functional to get attention and bring the communication to higher...
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The Enterprise Star Trek will land on your desk
Gamers and trekkiers from all over the world brought together by the long-awaited arrival of the first desktop PC shaped like the spaceship from the famous Sci-Fi series. The most innovative companies...
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Brand Innovation Pulse: Cosmetic Differences
Our Brand Innovation Pulse column highlights strategies in innovation and consumer engagement. This time two recent cases demonstrate the expanding role of beauty products in the branding and retail...
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Brand Extension at Brand Licensing Europe 2018
At the latest Brand Licensing Europe event, while the entertainment licensing business was showing off theatrically as ever, the space dedicated to lifestyle and corporate brands, now at the same...
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Olympia Le-Tan x Jean-Michel Basquiat: an inspired handbag line
The French accessories designer, known for her whimsical hand-embroidered book clutches, few months ago left her eponymous brand to join the design team of Marc Jacobs. Despite her role as head of...
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Halo Licensing Survey, Q3/2018 report now available
You can apply for a free sample of the Q1/2018 report to see what you’ve been missing out on. As a rule, Brand Jam readers are pretty savvy about the role of brand innovation – especially where...
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Odd couples: Ralph Lauren with Palace Skateboards
We always noticed in our observation of cobranding and collaborations scene that there are some constant patterns that the partners-in-collabs follow; one of those is “the odd couple”. The distances...
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adidas, mind the gap!
Talking again about “odd couples”, the latest adidas Originals’collaboration is as brilliant as unexpected. In order to celebrate the 15th anniversary of the Oyster card, Transport for London (TfL for...
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Bohemian Rhapsody: Retailtainment in Carnaby Street
Carnaby street celebrates ‘Bohemian Rhapsody’ and Queen. For the launch of the upcoming Fox movie, a dedicated light installation turns up, while Bravado, Universal Music Group’s company managing the...
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Takashi Murakami x PORTER: innovation and design
The Japanese luggage and accessories label Porter, is one of those illuminated brand that uses collaborations to make its products always relevant and alluring to its followers. In the last years,...
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Chinese New Year 2019: Hugo Boss starts with pop artist Jeremyville
Chinese New Year celebrations by lifestyle brands wanting to please their Chinese consumers are already warm up stage. The current year, the Year of the Dog, offered a variety of interpretations,...
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Triumph: how to turn an automotive brand into a lifestyle brand
Motorcycling approach to branding is often closer to lifestyle than automotive, as brands like Harley Davidson or Vespa know very well. At the latest EICMA, the world leading showcase of the...
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Muji: brand extension in autonomous vehicles
Japanese homeware and lifestyle expert Muji , celebrated for its minimalist product design and commonly referred to as a “brandless” company, is now extending to autonomous vehicles. Unlike the...
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Post Malone x Crocs sold out in 10 minutes
It took just a tweet byPost Malone this summer – “U can tell a lot about a man by the Jibbitz in his Crocs”, to prompt the global leader in innovative casual footwear for women, men and children to...
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