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Chiquita launches a Romero Britto limited edition
One of the most iconic food brands is getting more iconic: Chiquita Brands International’s blue and yellow banana sticker refreshes, albeit only temporarily, with Romero Britto colourful art. The...
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Mary Poppins x Hunter
The Scottish outerwear and accessories company has partnered with Disney to celebrate with an amazing collection, the upcoming release of Mary Poppins December’s sequel. This year, thanks to the...
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Facebook opens shop in shops at Macy’s
Something must be happening in the brick and mortar retail, if Facebook dives into physical retail business. “Every day, millions of people discover brands and products they love on Facebook and...
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Brand Jam Lab takes off live
“Pioneering brand innovation”, could be the essence of our latest event “Knowledge is Power, a Brand Innovation Talk” we organised last week with IED Milano. Where “pioneering” is not referred to us...
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Moncler breaks into the Pet Economy
Moncler has just announced a new collaboration with Poldo Dog Couture. The luxury sports brand, historically a power-user of collaborations, now with an even stronger position thanks to its new...
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Porsche and Hugo Boss: electric partnership
Porsche has signed a multi-year collaboration agreement with the Metzingen-based fashion company. As the official clothing partner, Hugo Boss will equip the entire Porsche Motorsport team worldwide –...
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NBA Pop! Players at Footlocker
Basket meets geeks: Funko Inc., the leading pop culture consumer products company, announced that it is now selling Pop! NBA licensed figurines at Foot Locker. The Pop! players available include James...
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One Piece joins Fxxking Rabbits for a “Smoking Kills” capsule
The Japanese streetwear brand has joined forces with the famous piratical manga series for a special capsule collection of t-shirts and hoodies. Fxxking Rabbits’ products are known to figure the...
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Land Rover launches the new Evoque with a set of collaborations
Land Rover’s highly-anticipated luxury compact SUV, the New Range Rover Evoque, has just been revealed in London’s creative East End during a powerful showcase act featuring a smart use of...
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Brand Innovation Pulse: Extreme Licensing
Our Brand Innovation Pulse column highlights strategies in innovation and consumer engagement. This time two recent cases demonstrate the expanding role of the licensing model to create remarkable...
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Columbia Sportswear strikes back with a new Star Wars collab
Announced few days ago and already sold out on-line, the new collaboration between Columbia Sportswear and Lucasfilm is and other hit. It’s a long date partnership the one between the Portland-based...
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The Year of the Mouse
It’s not common for me to dwell on Disney, but when the world’s biggest licensing organisation is mobilising behind pop culture’s number one icon, you have to take notice. Following the launch of...
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Global brand licensing at Hong Kong
Brand Licensing professionals asking themselves if Hong Kong International Licensing Show, from 7th to 9th January is worth a visit should read these following highligths. Between the 380 exhibitors...
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Scoop loves V&A: marketing, communication and collaborations
Scoop, the UK based contemporary womenswear fashion trade show, held at the iconic Saatchi Gallery in Chelsea, London, announced its next AW19 collaboration with the V&A museum. Conceived by Karen...
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Herschel Supply Co. conquers China through Starbucks
Heschel Supply Co., the Canadian based accessories and lifestyle company has teamed up with Starbucks for a limited-edition collection of carryalls and coffee mugs, available exclusively at the...
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A whisky bar for Game of Thrones’ White Walker
Johnnie Walker has launched end of this September a special limited-edition called White Walker, a blended scotch whisky named after the zombie antagonists in the late seasons of Game of Throne,...
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Adidas Originals x size? x Colnago
Colnago, the Italian leading manufacturer of racing bicycles, has signed a triple collaboration with Adidas Originals and size?. The Italian brand, known for its high quality bicycles, chosen by...
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Puma x Barbie for female sneakerheads
When PUMA teased an end-of-year release with Barbie back in May, Instagram squealed with delight. But in a year packed with special editions – not least for PUMA’s own 50th anniversary of its Suede...
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24 Bottles with Woolrich, accent on lifestyle
24 Bottles is an Italian brand which is born in 2013 to offer cool and reusable products as an eco-friendly alternative to plastic bottles. Thanks to the growth of conscious consumers, now the company...
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Reportage: Pitti Uomo In the Box
The first 2019 edition of Pitti opens with the claim “Are you” IN “or” OUT “of the Box?” The theme of the 95th edition is indeed the “surprise box”, imagining the exhibition areas as containers of...
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