It took just a tweet byPost Malone this summer – “U can tell a lot about a man by the Jibbitz in his Crocs”, to prompt the global leader in innovative casual footwear for women, men and children to collaborate with the music artist.
Falling into Crocs’ “Come As You Are Campaign”, the Post Malone x Crocs Dimitri Clog has just launched, a collaboration with a true Crocs fan, who declared “I wear Crocs everywhere from the bar to the stage and I felt it was the perfect collaboration to get together with Crocs and give the fans what they’ve been asking for.”
So much so that the 59,99$ Clog sold out in just 10 minutes since its appearance on the web, leaving fans (the fashion press has it that Madonna is among those) with nothing but ordering some of the classic clogs in “Posty’s favorite colors”.
Crocs is not declaring how many items were actually on sale, but is keen to spoiler that more Posty Clogs are coming soon on the collaboration’s homepage.
Crocs has become a smart user of collaborations platform since Balenciaga launched last year a 850$ Crocs model, again swept away in minutes. We are morally obliged to stay tuned for the next Post Malone wave, and whatever collaboration Crocs will launch.