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Hello Kitty streetwear hype: Anti Social Social Club collab
Here in Italy It’s that time of the year when everybody turns his / her mind off, either if vacations are not an option. And right when you think that in this lazy period everything seems...
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Brand Innovation Pulse: Outbound Goes Inbound
A new Brand Jam column from research geek, Gavin Brown, highlighting strategies in innovation and consumer engagement. This edition highlights a couple of examples of licensors innovating their...
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ASOS DESIGN x The Simpsons
A news collaboration that give us some nostalgic vibes. ASOS DESIGN, the online retailer’s own line, is dropping a streetwear collection inspired to the satirical animated sitcom The Simpsons. While...
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ASOS DESIGN x The Simpsons
A news collaboration that give us some nostalgic vibes. ASOS DESIGN, the online retailer’s own line, is dropping a streetwear collection inspired to the satirical animated sitcom The Simpsons. While...
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IKEA & NASA a galactic collaboration
It’s summertime and while relaxing a bit, we are spending our time looking back to all the most interesting collaboration that pop-up in the last months and we found something interesting to share we...
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Vans x Mickey Mouse’s 90th Anniversary
There is no news in Vans collaborating with Disney, I know. But this time, catch in the middle of the collaborations/celebrations popping-out to honor the creation of one of the most famous cartoon...
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News from the geek world: Funko Cereals
The geek culture is definitively influencing FMCG business. A few month ago, Kellogg’s announced the partnership with Nintendo to launch a SuperMario Cereal box, which was powered with amiibo...
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Brand Innovation Pulse: Marketing to the Inner Boy
A Brand Jam column highlighting strategies in innovation and consumer engagement. This edition looks at two global brands using entertainment properties to tap adults’ pop culture awareness and urge to...
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Brand Innovation at Milano Licensing Day
Since its first 2007 edition, Milano Licensing Day is the definitive destination to all the Italian licensing professionals. The “all in just one day” formula, an exclusive area (a design hotel in the...
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Adidas Originals x Dragon Ball Z collaboration is confirmed
After multiple rumours and a first sneaker leaks, early this year with Dragon Ball Z x adidas Prophere “Cell”, the sportswear giant adidas has finally confirmed via press release its official...
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Samsonite Gets Tough with Dupont’s Kevlar
Samsonite is the global reference for travel goods with a reputation for its well built, well designed and long lasting products. So when it comes to emphasise durabitility and resistance to more and...
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Nostalgia Branding: The Last Blockbuster Beer
Algorithms and Netflix did not get fully rid of Blockbuster, an icon of 90s and 90s entertainment and retail scene: a very last Blockbuster Video store is still in operation in U.S.A. in Bend, Oregon,...
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Moleskine launches a double limited edition to celebrates Astro Boy and its...
Japan is a country rich of culture, traditions and art from which to take inspiration both for design and fashion. But, above all, for many Japan is synonymous of technology, video games, manga and...
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Our Brand Jam Seminar at BLE 2018
All professionals attending Brand Licensing Europe this year and interseted in the new intersections among fashion or lifestyle branding, influencers, and entertainment properties, should attend Brand...
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Brand Innovation Pulse: Empowerment
A Brand Jam column highlighting strategies in innovation and consumer engagement. This edition highlights a couple of recent examples of brands using innovation to project inclusiveness and social...
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Karl Lagerfeld x Puma
At PUMA, the celebrations for the fifty years anniversary of the iconic Suede sneaker though collaborations is getting busier, reaching the official anniversary day – 15 October. After the activations...
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Starbucks’: co-branded eyewear from Milan
After a long series of commentaries, polemics, retail debates, and consumers anticipation, the grand opening of Starbucks’ Roastery in Milan, the cornerstone of Starbucks entrance in Italy – home of...
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H&M x Moschino to include pets accessories
Jeremy Scott’s fans will have to wait until November 8 to line up and get some cheaper Moschino items at this year’s bombastic haute couture collaboration planned by H&M. As usual, the news has...
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Fendi Mania, or Fila?
Collaborations, co-branding and brand innovations are Brand Jam’s core, and in this particular case, we are talking about a real “brandjam”. Announced last February and arriving in stores next...
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Bata Heritage x Wilson: heritage storytelling
One of the most interesting collaborations seen at White, the platform for contemporary brands during Milano Fashion Week, is definitely Bata Heritage x Wilson x John Wooden – an excellent example of...
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