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Brand extension: Nixon launches the first action sports smartwatch

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nixonthemission

Team-designed, custom-built accessories for a life well lived, or with some subtlety, “quality watches that do the talking for you”. This vision permeates Nixon’s way to propose new products, and at the last Berlin’s Seek tradeshow Nixon seemed to bring it all to a higher level with the new smartwatch “The Mission”.

With probably no excess of proud, the California based watch manufacturer well known for its collaborations, states to have created the world’s first action sports smartwatch, out of its iconic DNA made of surf and snow.

Smart and tough, the Mission is designed to withstand the elements and can be worn anywhere: in the water, on the hill, off road and beyond. A great deal of collaboration is in place: it is powered by Android Wear™ with Google Fit’s activity tracking voice search, gesture/music control . Then Qualcomm’s Snagdragon Wear 2100 technology built specifically for wearables . With contents sourced by Surfline, the world’s largest and most credible authority for surf conditions reporting, and Snocountry, the same in mountain conditions, the Mission is equipped with a preloaded app and streamlines real-time surf and snow shred alerts.

Welcome to the next generation of smartwatch.


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