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Bea@rbrick with Doraemon for the 50th anniversary
In the wake of the anniversary celebrations and the power of anime-manga trends , both reported by our latest Halo Licensing Survey, Medicom Toy has just launched its version of the classic Japanese...
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Drop culture: Nike ignites Space Jam 2 hype
Space Jam 2, the Warner Bros sequel where Lebron James will take over from Michael Jordan teaming with the Looney Tunes, will be on the screens all over the world by the end of July 2021, but Nike has...
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Iuter celebrates speed with Lancia Abarth and Sparco
Iuter, Italy’s longest lasting streetwear brand established in 2002, has just launched a multifaceted collaboration with three Italian motor brands which fully embodies the spirit of borrowed values...
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Pac Man 40th anniversary with Kipling
Forty years ago, Bandai’s video game PAC-MAN changed the video gaming scene, and in the wake of the trend reported in our Halo Licensing Survey, a series of collaborations have been announced and...
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Atari Hotels to launch in spring 2020
Atari, one of the world’s most iconic consumer brands and entertainment producers — just announced a deal with GSD Group — a leading innovation and strategy agency, led by founder Shelly Murphy and...
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Olympia Le Tan with The Laughing Cow
The Laughing Cow, née La Vache Qui Rit, is a one-century-old French cheese brand, part of Bel Groupe, which launched an interesting licensed-collaborations platform last year, based on its legendary...
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Neymar Jr signs a collection for Replay
Neymar Jr., footballing legend at Paris Saint-Germain and REPLAY ambassador, puts his name to an exclusive capsule collection designed with the premium denim brand. The collaboration of Replay and...
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Crocs x KFC: an artsy collaboration?
If you are such a fan of the world famous fried chicken, so much so to eventually dream of wearing it at your feet, you should be happy: Crocs has just announced a collaboration with KFC. And those...
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FC Inter with Palm Angels announced
FC Internazionale, the black-and-blue-striped professional soccer team, has just disclosed an upcoming collaboration with fashion brand Palm Angels. Palm Angels is a highly growing brand created in...
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Pippi at Milano Fashion Week
Pippi Longstocking, Astrid Lindgren’s brainchild, is celebrating its 75th anniversary as a leading protagonist, with a double appearance at Milano Fashion Week and at H&M altogether. Not only the...
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Réalisation par Elton John, a twist in collaborations
Réalisation’s limited edition dedicated to Elton John is more than your standard artist celebrative collection. The Hong Kong based brand, founded by Alexandra Spencer and Teale Talbot has a mission:...
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New Era caps with Monet and Van Gogh
Fashion and lifestyle brands are more and more converging towards art, especially using the classic icons. Just like Leonardo Da Vinci’s Gioconda or the Radiant Child by Keith Haring, the most...
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Diadora X LC23 X Pink Panther
WildBrain CPLG, has disclosed a deal on behalf of Metro Goldwyn Mayer (MGM), with contemporary fashion brand LC23 and popular sportswear company Diadora for a footwear collaboration inspired by MGM’s...
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Skechers challenges the sneaker market with Goodyear
Skechers just launched a first series of models co-branded with tyres giant Goodyear. More than a simple co-branding activation, this collaboration “is an example of two trusted brands coming together...
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Youtubers and collabs: Spongebob x TeddyFresh
Teddy Fresh is a colourful apparel brand launched in 2017 by the duo Hila and Ethan Klein, the YouTube creators behind H3H3 Productions. The brand immediately got recognition and popularity, and worn...
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K-Way meets THE Marc Jacobs
K-Way and Marc Jacobs have a long-standing history, with their first partnership taking place nine years ago. Under THE Marc Jacobs, the two brands have teamed up once again to explore “The...
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When NBA suspended the league
On Wednesday night, an NBA player was found positive for the COVID-19 virus and the league suspended play. Other sporting events could be cancelled in light of the COVID-19 outbreak. Conrad Wiacek,...
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Chloé and UNICEF together for girls’ empowerment
On the International Day of the Girl, Chloé and UNICEF have announced a new global partnership to advance gender equality through innovative solutions, developed with and for adolescent girls to...
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Montblanc launches its luxury headphones
After entering the not easy market of smartwatches, Montblanc is continuing the path of brand extension in the smart – luxury market. The luxury brand, well known for its writing instruments and...
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Riva Fashion with Chupa Chups and Mentos
The Middle East based fashion brand Riva has just launched two colourful collections in collaboration with Chupa Chups and Mentos. Owned by the Kuwaitian Armada Group, Riva is a retailer operating in...
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