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West Ham meets heavy metal with Iron Maiden
After AS Roma x Tokidoki, another collaboration unites a football team with a world recognized brand, this time in the music business. A West Ham fan since when he was nine, Iron Maiden bassist and...
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Go Carpisa teamed-up with Jeep
The US automotive brand Jeep, part of the FCA Group, has partnered with the Italian brand Go Carpisa for the creation of a travel line of bags and accessories. Part of the Pianoforte Holding group,...
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Etro x Tom & Jerry for the Chinese Year of the Mouse
Collaborations, capsule collections and limited edition dedicated to the Chinese New Year and its twelve zodiac animal signs have become a staple in the brand innovation scene. Western born global...
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The Dark Side of Oris Watches
Oris, the independent Swiss watchmaker born in Holsten in 1904, has released a limited number of the “Dark Side” two-watches sets inspired to Star Wars saga, which have become available for purchase...
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Pickle Rick is the new Pringles flavour
After winning millions of fans and collecting several collaborations in the fashion industry, Rick and Morty also bit into the snacks’ world with a surprising collaboration. Pringles, the famous...
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Grateful Dead: a limited edition with Atomic Ski
From sunny California to Austrian slopes. Grateful Dead iconography has traveled that far and signs a collaboration with Atomic, the world renowned ski brand. The Austrian based company just launched...
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Converse and Chupa Chups on Notlikeyou
Notlikeyou is the e-commerce branch of Happiness is Customized GmbH, a German based e-commerce platform which specialises in customizing premium products. With its own configuration process,...
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Off-White x Louvre: merchandising innovation
For the 500-year anniversary of Leonardo da Vinci’s death in France, the most visited museum in the world, The Louvre Paris, has organized a massive tribute exhibit open until February 24th 2020,...
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Billie Eilish signs a collection at H&M
H&M just announced a special collection made in collaboration with Billie Eilish, one of the biggest stars in music right now and, according to Google, the most-searched-for celebrity style icon...
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Zenith launches a Lupin the Third limited edition featuring Jigen
Zenith, the LVMH group’s brand of luxury watches, launches an unusual collaboration to celebrate the 50th anniversary of El Primero watch, the first time a Zenith watch has been made based on a manga...
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Avirex teams up with the new Top Gun for a special capsule collection
Last Wednesday, during the men’s fashion week and Pitti Uomo, at the Avirex flagship store in Florence, the military lifestyle brand presented a capsule collection created in collaboration with...
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A sneak peek of Lamborghini apparel licensed range
Early December 2019, Automobili Lamborghini announced its licensing agreement with the Italian fashion company Swinger International for the development of a men’s wear line. At Pitti Uomo last week,...
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Massimo Alba involuntary product placement in James Bond movie
In the upcoming 007 movie “No Time To Die”, Daniel Craig will sport a sartorial, relaxed-chic corduroy outfit manufactured by the Italian designer Massimo Alba. What’s new is that this is not part of...
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Saint Laurent x Everlast: capsule K.O.
Saint Laurent Rive Droite mastered the use of capsule collections and communication strategies with a high emotional impact becoming an institution in itself, proven by fashion victims eagerly waiting...
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Reportage: Pitti Uomo January 2020
Pitti Uomo, whose last January 2020 edition showcased the menswear collections we will find on the global shelves in the winter season this year, confirms itself as the reference platform to...
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Moschino with Mickey Rat to celebrate Chinese Year of the Rat
Easier done than said, this year to celebrate the Chinese Year of the Rat (it’s officially “rat”, not “mouse”) fashion and lifestyle brands wishing to jump on the staple event of the year have a...
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Café? Yes, Luxury please!
Having a cafè is no longer just a trend for luxury brands, it is a real must. Eateries and even hotels could be indeed a future expansion avenue for mega brands. Many labels, from entertainment to...
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Halo Licensing Survey Q4/19 out now: check the best activations and...
The Q4/2019 edition of Brand Jam’s Halo Licensing Survey has just been delivered to subscribers: another perfect tranche de vie in the licensing, branding and retail scene. And the good news is that...
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Lotto x Primark
For its first activewear collaboration, the British fast-fashion giant teamed up with Lotto, the Italian heritage sports brand. This partnership is also the first collaboration that Primark signs with...
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Behind H&M collaboration with Helena Christensen
The 90s, with their fashion vibes and icons have become a staple in global collaborations, and one of the most attentive user of collaborations platform, H&M, is turning a former supermodel into a...
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