Triumph Motorcycles, the iconic British motorcycle brands, will give all potential consumers, not only core bikers, new occasions to buy a piece of its heritage, launching a lifestyle apparel range.
The collection has been showcased at Selvedge Run show in Berlin, during the fashion week, and proposed exclusively to independent stores across the UK, Europe and USA, along with Triumph upcoming UK e-commerce website, ready by spring 2020.
Triumph Motorcycles dealers will continue to sell the standard Triumph range as we know it: technical rides items, core merchandise, and rider-specific gear.
“As the demand for Triumph Motorcycles branded apparel expanded” declares Kevin Charles, clothing director at Triumph Motorcycles, “we made the decision to shift the brand’s lifestyle apparel into independent retail channels to make it more accessible to consumers, whether motorcycle riders or not.