If you don’t know what “swipe right” means, you probably are not familiar with Tinder, and will not fully get the spirit of the compact range of t-shirts that Stradivarius, the clothing retail chain owned by Inditex Group, has just launched.
“I’m your Right Swipe”, “You looked taller on Tinder” and “Love me Tinder” are the subjects of this collections that Stradivarius developed with the social search mobile app in mind, just in time for Valentine Day.
The t-shirts are available since 4th February, at physical stores and online, where any purchase is entitled to win one trip to London to the #UnforgettableMatch event the two partners have organized.
A first time in collaborations for the social search mobile app, Stradivarius x Tinder gives a new twist to Valentine Day retail activations: bold, ironic and contemporary-cool, just like the young girls the t-shirts are directed to.
