Herschel Supply just released a capsule collection with the iconic Sanrio character, Hello Kitty, for this Spring 2019.
With this partnership Herschel Supply is for sure aiming to reach a wider feminine target, and the same goes for the famous white kitty cat that is following a new flow.
Since a couple of years ago, the Japanese company has indeed stared a new licensing strategy for its most beloved character.
More fashion and selected partnership with an interesting street style inclination, just to mention some of the latest release: Converse, Puma, Stance, Anti Social Social Club , A Bathing Ape.
This new collaboration celebrates the globally recognized pop culture icon, with streamlined silhouettes, and a subtle style, with multiple graphic elements and playful finishes that will be revealed just at a second look.
The collection, that revolves around the Nova Backpack (offered in three different sizes) and the Fifteen Hip Pack, is dressed in smooth flight satin fabric, featuring a tonal heat pressed Hello Kitty all-over print available in three colorways: black, cameo rose, and silver grey. But if you unzip any of the oversized and exposed plastic zippers of the backpacks and you’ll find an adorable, Hello Kitty-covered lining on the inside, while on the top handle, you’ll notice the cat’s iconic red bow. Hello Kitty embroidery on top of the Herschel Supply logo completes each style as signature of the capsule.
The collection is now available at select global stockists and ships internationally from herschel.com. The collection is also be available on Sanrio.com and at select Sanrio boutique stores.
Anyway, if you will miss this drop, don’t worry, this line is just the first offering of a larger collaboration between Hello Kitty and Herschel, which will be announced later this year.