Art is one of the ingredients which lifestyle brands are using more and more to amp up their collections and reach consumers’ attention through the licensed collaborations platform.
Billabong is one of those. With its LAB label, a container for its newest and freshest launches, brings something unexpected: a collaboration with both Jean Michel Basquiat & Andy Warhol, based on the art the couple produced together in Warhol ‘s Factiory.
Basquiat and Warhol friendship resulted in some of the most praised and valuable paintings ever:its color meets structure, passion meets precision, and youth meets experience, all blasted onto a canvas of chaotic beauty.
“Warhol x Basquiat x Billabong is a delightfully unpredictable ménage á trois of creativity, celebrating what happens when fearless minds come together,” said Michael Dayton Hermann, Director of Licensing, The Andy Warhol Foundation for the Visual Arts, Inc.
“Their styles gave us permission to play with a look you wouldn’t typically expect from us,” explains Allison Brook Roberts, Billabong Women’s Creative Director. “Swim and tees are the main canvases for the collection, featuring a collision of graffiti-esque yardage prints created by the two highly celebrated artists.”