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Chupa Chups vintage menswear with Macson
Chupa Chups keeps celebrating the 60th anniversary of the brand and launches a vintage capsule collection developed by Macson, one of the main reference in the masculine Spanish fashion industry for...
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The Month in Brand Innovation
1. Platform-assisted Extension Small brands with high appeal are collaborating with large retail platforms to ramp up excitement and bring remarkable new visions to fruition. It’s a win-win formula....
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Samsonite X Van Gogh Museum Limited Edition
#TheArtOfTravelling is the hastag that accompanies the new Samsonite capsule collection. Nothing more appropriate we could say, as it’s not the first time that the leading brand of bags and travel...
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Pitti Uomo Preview: Alessandro Enriquez with Woody Woodpecker
The 94th edition of Pitti Uomo is about to open its gates, with its anthology of limited editions, collaborations, and various branding activations. Before we can take a look at them with our...
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IKEA and LEGO together to encourage play
“It started with an invitation from the LEGO Group “Do you want to play?” says Fredrika Inger, Business Area Manager for Children’s IKEA, about their collaboration with Lego Group, just announced. “Of...
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Reportage: Pitti Uomo SS19
POP was the billing given to this week’s Pitti Uomo 94. And while the event’s vivid, 80s-inspired livery – visible everywhere on staff uniforms styled by Pepe Jeans and Essent’ial’s fluorescent...
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A Happy Sunday: Sunday Somewhere X Happy Socks
An other stunning collaboration for Happy Socks, the Swedish brand against boring stockings. We already had the chance to highlight how this brand has grown quickly appealing to costumers trough...
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The Olympics merchandising strategy starts with Lacoste
The IOC, International Olympic Committee and Lacoste have announced the launch of the first exclusive Olympic Heritage lifestyle apparel collection, developed by Lacoste as part of a new licensing...
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Alberta Ferretti X Alitalia
Despite uncertain future, Alitalia has teamed up with the fashion designer on new staff uniforms. The loss-making Italian airline which is looking (again) for new investors in order to survive its...
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Orlebar Brown teases a 007 licensed range
Orlebar Brown was founded in 2007 by photographer Adam Brown, on the simple idea that men – like women – can look great on the beach or at a pool party. With a more tailored approach to men’s beach...
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Reportage: Pitti Bimbo
Pitti Bimbo, the platform for global kidswear, closed the gates of its 87th edition last week, with a timid +1% growth in visitors, reflecting a branded and luxury market which still thrives despite...
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Playboy presents its new capsule collections
Few lucky bands have the appeal, the wide audience and the awareness that the Playboy’s logo has. The reason behind this success can be found in three elements: it’ simple, immediate and transversal...
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Demi Lovato launches a shoe range with Deichmann
Collaborations with celebrities is the name of the game at Deichmann, Europe’s largest shoe retailer, currently present in 26 countries with about 3,800 shops and employs approximately 38,252 people....
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Pride 2018: brands on parade
Season by season marketers have discovered the power of communication for a cause, from woman equality to sustainability, especially for the most marginalized members of society. The growing number of...
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Maya Hansen X Chupa Chups
When Eric Bernat created Chupa Chups® in 1958, he probably didn’t expect that his “candy on the stick” would have become so famous all over the world. Sixty years of success and fabulous intuitions,...
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News from the geek world: Funko Cereals
The geek culture is definitively influencing FMCG business. A few month ago, Kellogg’s announced the partnership with Nintendo to launch a SuperMario Cereal box, which was powered with amiibo...
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The Month in Brand Innovation
While last month’s most reported stories came from the ever-expanding world of IKEA (see Lego, adidas, Saint Heron, Design Indaba, etc) and the Emperor’s New Clothes-style collaboration between Rimowa...
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adidas to launch a Games of Thrones range?
Collaborations, especially when it comes to sneakers, have their way to be teased long before their launch. Yeezy Mafia, a sneakers-insider channel has purportedly teased some days ago the upcoming...
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Chupa Chups with Foamous, the fragrance revolution
Foamous is a French brand specialsing in an innovative concept of fragrance, based on foam, with long-lasting and moisturizing benefits. Code-breaker, with a gourmand “prêt à parfumer”...
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Halo Licensing Survey, Q2/2018 report now published
You can get a free sample of the Q1/2018 report now, plus an early bird offer for a full-year subscription. Brand Jam readers who got to know our new intelligence service in April already have a sense...
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