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Introducing The Brand Jam Mag N.3 – The Girl Power Issue
Welcome to the third etidion of The Brand Jam Mag: a portal for the most innovative properties, brands and flavours in marketing today. If trends are your thing, settle in for our best issue yet!...
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Brand Licensing Europe: our reportage
We are glad to note that Brand Licensing Europe has become not only the European reference for entertainment licensing, but also a meeting point for all professionals involved in lifestyle brands and...
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Dolce & Gabbana launch figurine toys
Domenico Dolce and Stefano Gabbana special sense for “the family” has been featuring not only the last advertising campaigns, but has become a communication project on its own. Under the hashtag...
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Barbie, the influencer who collaborates with ShoeDazzle
Celebrities and influencers curating fashion collections is a model we already noted as a growing among the collaboration platforms. Chiara Ferragni, Nick Wooster, The Sartorialist, Kim Kardashian,...
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Men’s Health, from magazine to processed food
The brand extension programme of Men’s Health, the leading male healthy lifestyle magazine and web, has stepped towards a new category -processed food – thanks to a licensing agreement. Industry...
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MAGIC FOR ALL: Uniqlo re-plays a Disney icon
‘Evergreen’ seems to be a key point in Uniqlo’s strategy, the Japanese casualwear brand which took USA and Europe by storm and will soon in Italy as well. In fact, as opposed to the competitors Zara...
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Halloween business unites Angry Birds and Iron Maiden
Angry Birds players have a new character to play with during Halloween – Eddie, the Iron Maiden iconic mascot. Angry Birds Evolution just launched a tribute to the heavy metal band, a tribute which is...
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Alice + Olivia x The Beatles takes merchandising to new heights
As illustrated in our latest issue of The Brand Jam Mag, music brands have been able to radically transform the way they interact with fashion and lifestyle. Aside the cases of Kanye West with adidas...
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Amazon wears “Dear Drew”
Jeff Bezos’s e-commerce giant seeks to embody itself as a platform for fashion. Amazon is investing heavily on celebrities lines to consolidate its position in the online shopping market. For several...
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Starbucks (Korea) and Pantone for a 2018 planner range
It would be difficult not to be a fan of Pantone: that swatch icon can be applied to every consumer product, even in the most basic way (as it seems it always is), yet transforming it in a piece of...
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Nespresso teams up with Craig and Karl
Nespresso has launched its Limited Edition Festive Collection for the upcoming Christmas season in collaboration with the renowned artists Craig & Karl (Craig Redman and Karl Maier). The...
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The Month in Brand Innovation
1. The New Deal: Rent, Resell, Subscribe Amongst the three hundred or so brand innovations we monitored last month, it was difficult to ignore the surge in new projects directed not at what consumers...
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Caran d’Ache Justice League Trinity Special Edition for luxury geeks
Just like the protagonists of the highly anticipated Justice League movie, Caran d’Ache has joined forces with Warner Bros. Consumer Products to create luxury writing instruments inspired by three of...
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A lesson in style: Le Creuzet Snow White edition for Saks
Walt Disney’s vision about licensing and merchandising was totally against what we call “brand slapping”: a Disney branded product must be relevant, eye-catching, possibly innovative, always gifted by...
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Baume & Mercier and Indian Motorcycle celebrate speed at EICMA
It has been 50 years since Burt Munro, motorcycle trailblazer and famed land-speed record holder, e his Indian Scout Streamliner to push the limits of speed at Bonneville Salt Flats, entering history...
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Pitti Uomo unveils the January 2018 top brand stories.
Pitti Uomo, the premier international event for men’s fashion and lifestyle projects with a global reach, will be held in Florence from 9 to 12 January 2018. This global salon captures the most...
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Levi’s VP Brand Marketing Europe on brand experience
With a stunning +23% growth in Europe (within a +7% on global revenues) Levis Strauss & Co. has probably something to say about brand management. Anit Van Eynde, VP Brand Marketing Levi Strauss...
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Montblanc’s magic world with The Greatest Showman
The phenomenon known as celebrity endorsement is increasingly being used by marketing managers to represent their brand identity. In fact they prefer famous testimonials (and the popularity that...
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Amazon Fashion gets physical with Calvin Klein
Amazon Fashion latest move can give some worries to department stores. Trying to get bigger and bigger chunks of the seasonal fashion market, the e-commerce giant is partnering with Calvin Klein, one...
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(SPONGEBOB) RED, licensing for a cause.
Nickelodeon patners with (RED) for a SPONGEBOB)RED collection of products to help raise money for the Global Fund and awareness around the fight to end AIDS. After Moschino launch last June of the...
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