We are glad to note that Brand Licensing Europe has become not only the European reference for entertainment licensing, but also a meeting point for all professionals involved in lifestyle brands and brand extension.
All those who could not attend, or had too hectic days at the event – probably most of the visitors – and could not stroll down the aisles and booths, can fill the gap and see the diverse interpretations of brand values into actual products thanks to our reportage.
Licensed products were in fact showcased not only in the eponymous area, but enriched many booths, including thowse of the many entertainment licensors particularly into “halo projects” with fashion designers.
Brand extension treatments are probably the most obvious, except probably the new lifestyle touch of Juventus, distant from the jersey moods, while many interesting cases in terms of “collaborations” with fashion designers were found.
Here’s to brand licensing!