Pitti Uomo, the premier international event for men’s fashion and lifestyle projects with a global reach, will be held in Florence from 9 to 12 January 2018. This global salon captures the most contemporary trends, and it is an obligatory platform to visit not only to menswear buyers, but especially to anybody into lifestyle branding .
The upcoming edition will feature Athlovers, a special focus on the athleisure phenomenon. It’s not about activewear or lifestyle but about the best gathering of brands representing the new dimension of modern living.
Another special section, Open, a unisex selection dedicated to the latest generation of brands that overcome the menswear/ womenswear distinction, a segment gaining in popularity on the international market.
Pitti Uomo is also the stage for brands to celebrate special occasions, like Brooks Brothers 200th anniversary: a celebration of two centuries of style and innovation for this iconic American brand featuring a fashion show and a special exhibition at Palazzo Vecchio.
The partnership between Pitti and Mini continues with a series of projects Pitti Immagine Loves Mini, two worlds that share values and objectives always linked to a lifestyle approach, focusing on contemporary trends and new urban culture.
Save The Duck will showcase the new capsule collection, Dyne for Save The Duck designed by Christopher Bevans.
This edition will count Corneliani, Pepe Jeans and Karl Lagerfeld among the new entries, and a special attendance of Birkenstock, featuring the Birkenstock Box Project, a new mobile retail concept. A special welcome for Deus Ex Machina, officially announcing new partnership with WP Lavori in Corso.
We will be on site to deliver our usual selection of the best projects of brand innovation and the most compelling collaborations. Stay tuned!