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Miley Cyrus and Chiara Ferragni: double blow for Converse
Converse is closing its year of collaborations with a double blow to please millennials: Miley Cyrus and Chiara Ferragni have been both commissioned to contemporarily interpret the iconic Chuck...
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Geeks of the world unite for Super Mario Cereal by Kellogg’s
All the American geeks, fans of Super Mario, can celebrate: Kelloggs has officialized the launch of the eponymous limited edition cereal box, which launches December 11th. “This powered-up partnership...
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The Month in Brand Innovation
1. Ho-Ho Meets Ho-Hum: Big Brands in Holiday Mode For most consumer-facing brands, the holiday season is a key sales period when competition for attention is at its peak. In big-brand, volume...
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PANTONE Color of the Year, more than a trendy color
Experimentation and non-conformity, with mentions to Prince, David Bowie and Jimi Hendrix are the keywords which guide Pantone Color Institute to launch the 2018 Color of the Year: Ultra Violet...
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Vibram Carrarmato: 80th anniversary at Miami Art Week
Vibram celebrates 80 years of heritage at Miami Art Week through a partnership with designers Campana Brothers which mixes heritage with contemporary design. Bringing a fresh look to the “Carrarmato”...
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Wycon Loves Barbie: 30 Shades of Pink
Another coup for the most iconic fashion doll in the world, and a praise for the power of choice for girls and women. The Italian retailer Wycon Cosmetics, with more than 200 low cost cosmetics stores...
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Hong Kong, the gate to the Asian licensing business
Brand Licensing professionals asking themselves if Hong Kong International Licensing Show is worth a visit should read these followign highliths. Between the 370 exhibitors from 12 countries CAA GBG...
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Montblanc with the Beatles
John F. Kennedy, Mahatma Gandhi, Alfed Hithcock, Leonardo da Vinci, are part of the roster selected by Montblanc to represent the great figures from history with their groundbreaking work. The...
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A year in our news: the most read articles of 2017
With the year 2017 coming to an end looking back at what we reported during a whole year let us spot inspirations and achievements altogether. A good moment to classify our best stories according to...
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Moleskine, a pop Maneki-neko in limited edition
At Brand Jam we admire those brands with that special talent for constantly appearing uniquely new and relevant. The ones that consistently introduce original, innovative products and ideas that force...
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The Month in Brand Innovation: Research Special
Research Special: The Rise of the Underground To kick off the year, a special Band Jam Lab research report into a trend making a major impact on brand innovation, product styling and communication....
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Anna Dello Russo signed Tod’s Winter Capsule Collection
Editor at large and creative consultant for Vogue Japan, Anna Dello Russo, is a real fashionista and she is particularly in love with anything flashy and eccentric. We already had proof of her ability...
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Reportage: Hong Kong Licensing Show
It’s a real pleasure to see how Hong Kong International Licensing Show has grown up in dimension, visitors and contents, paralleling the whole Asian licensing business growth. Aside the major league...
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Seduction meets art in the new V&A x Coco de Mer collection
After the fascinating exhibition “Undressed: A Brief History of Underwear”, Victoria & Albert Museum, the world’s leading museum of art and design, is engaged again in the art of seduction with a...
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Reportage: Pitti Uomo AW18
Mild weather greeted big crowds in Florence for The 93rd edition of Pitti Uomo – the leading destination for premium men’s fashion. Plenty of surprises were in stor,e with a mix of new and returning...
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Hello Kitty Gang at Primark for millennials
Sanrio is keeping Hello Kitty’s momentum into the fashion scene, targeting millennials with another launch at Primark featuring the Hello Kitty Gang theme. Hello Kitty Gang is the international...
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Reportage: streetwear branding at Berlin’s SEEK
We have been at BRIGHTand SEEK Berlin to understand where global streetwear labels are steering their way to the contemporary branding. Underground, 90s nostalgia and logomania (Fila, Ellesse, Kappa)...
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Reportage: Maison & Objet
To Paris we go, where the first major homeware show of 2018 opened its doors onto another potpourri of flavours and styles for all budgets. Similar to this year’s fashion events in Florence and...
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McDonald’s celebrates the Year of the Dog with Anna Sui
It is hard to find what McDonald’s and fashion designer Anna Sui have in common, but odd couples is one of the things we like the most. Interesting and unusual but unmistakably brilliant. This...
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Moleskine, a pop Maneki-neko in limited edition
At Brand Jam we admire those brands with that special talent for constantly appearing uniquely new and relevant. The ones that consistently introduce original, innovative products and ideas that force...
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