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Celebrity collaborations: Is this just the beginning?
Madison Square Garden is a venue with its own mythology: the scene of epic title fights, iconic concerts and Marilyn Monroe’s serenading of JFK. But on February 11, “The Garden” was the epicentre of...
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OBEY x Joe Strummer Foundation
OBEY, the clothing line founded on the art, design and ideals of contemporary street artist Shepard Fairey as an extension to his work in activism, has joined forces with the Joe Strummer Foundation....
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Matchless: product placement and licensing, integrated
Founded in 1899, Matchless London is the oldest British brand of motorcycle, clothing and accessories. Matchless factory in Plumstead Road was also one of the first places in the world in which...
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Blumarine by Anastacia: licensing with collaboration
De Rigo SpA, a world leader in high-end licensed eyewear, among the new 2016 collections presented a very special capsule collection. Anastacia, the famous American pop star has teamed up with the...
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Reportage MIDO: mainstream licensing wins the eyewear market
The eyewear market is one of the strongest luxury licensing fortresses, where the big global designer brands can still make the stock exchange markets move and shake by inking or renewing deals with a...
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This way up: Samsonite buys Tumi
In a joint communication issued today, March 4th, Samsonite and Tumi have announced that they have arrived at an agreement for Samsonite to acquire Tumi for US$26.75 per share. The cash-only purchase...
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The growing business of Licensing Cafés: The Royal Touch Bakery
Food & Beverage is a growing focus for many players in the licensing business, especially in Asia. We’ve already reported examples in Japan with Benelic’s Moomin Bakery & Café, andeat Co. Ltd....
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OpSec defends Manchester United Brand
powered by OpSec Security OpSec Security, the global leader in protecting, authenticating, and enhancing brands, services and revenues, will provide authentication solutions to Britain’s most famous...
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Food to food: Calippo teams with Chupa Chups
Perfetti Van Melle and Unilever has partenered in a licensing project based on Unilever’s Calippo brand and Chupa Chups. The iconic confectionery brand that has very much become a part of popular...
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HEAD launches its fat bikes range
A lot of fun and a completely new riding experience: that’s why “fatties” are getting attractive for the European market after conquering US weher they have been in for a while. Fatbikes, with their...
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Jean-Paul Gaultier x Popeye & Betty Boop
How does it smell the creativity scent? The answer is for sure difficult but we can say that is close to the newest Jean Paul Gaultie “Classique” and “Le Mâle” fragrances for summer 2016. Two limited...
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Cover Store: retail licensing is in control
A new Italian company, created by a group of under 30s, has found its way in the pulverized smartphone covers retail business. Key points are an intelligent use of social network, strong PR activities...
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Baselworld news: Raymond Weil with The Beatles
Baselworld, the world’s largest watches exhibition, showcases in this 2016 edition the usual great number of limited editions, aimed to thrill both die-hard collectors and passionate. One of those is...
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Cosmoprof preview: the new Mentos toiletries line
After the Chupa Chups® toiletries line launched last Christmas, Perfetti Van Melle scores again in the beauty market, this time with Mentos brand. Perfetti van Melle launched in 2015 a dynamic...
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Cosmoprof news: MTV fragrance range
In the midst of all the mainstream ranges proposed by cosmetics licensees at the just-ended 2016 edition of Cosmoprof (Disney and Star Wars were literally everywhere), the standout line was probably...
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Eva Longoria signs a limited edition for TechnoMarine
An interesting collaboration was presented at Baselworld 2016, with actress and internationally renowned star, Eva Longoria, lending her perspective to a new collection by TechnoMarine Watch. In line...
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Milan Design Week preview: Altreforme x Yazbukey
Altreforme, the design company known for its Made in Italy collections of contemporary high-end furniture and home accessories in aluminium, has launched a sensual new collaboration combining fashion...
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Citroen Berlingo loves Colette
“Old to new” and “new to old” is the creative theme which unites two Citroen anniversaries in a super-stylish collaboration with Colette. Combining their flair for innovation and difference, Citroen...
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Havaianas teams up with Charlotte Olympia
London-based footwear designer Charlotte Dellal, known for her eponymous label Charlotte Olympia, has given an exuberant, feminine touch to Havaianas flip-flops. The result is a capsule collection...
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Adriana Lima X Vogue Eyewear
Vogue Eyewear, brand owned by Luxottica Group, leader in the design, manufacture and distribution of eyewear, launched its new Spring-Summer 2016 communication campaign featuring three glamorous...
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