“Old to new” and “new to old” is the creative theme which unites two Citroen anniversaries in a super-stylish collaboration with Colette.
Combining their flair for innovation and difference, Citroen and the famous Parisian store celebrate 65 years of the 2CV compact van and 20 years of the Berlingo, bringing the two vehicles together in Colette’s new mini-fleet.
An electric version of the Berlingo, designed to whizz around Paris carrying out deliveries for the concept store bears Colette’s famous blue. Meanwhile, a vintage Colette logo adorns the timeless styling of the 2CV Fourgounette, positioned in front of the store at 213 rue Saint Honoré.
The reinterpretation of the two vehicles is the brainchild of Citroën’s design studio, directed by Alexandre Malval, while visual artist Steve Pitocco designed the vintage logo. Here is the “making of” video.