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Retail activities after a licensing programme: Ferrero opens Nutella Cafè
Sweet Home Chicago. Ferrero, the makers of Nutella, has just announced the opening of their first owned and operated Nutella Café at at 151 North Michigan Avenue, Chicago. A news which comes out just...
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Twin Peaks: merchandising is not what is seems
After 26 years, the supernatural crime drama created by David Lynch and Mark Frost, that debuted in 1990 on ABC, it’s finally back. Since the earliest revelations, the long-awaited sequel to Lynch’s...
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Licensing Expo 2017: our reportage
While Licensing Expo, the largest event for the global licensing business closes its gates at Mandalay Bay Convention Center, Las Vegas, we offer our audience a picture gallery which discloses at a...
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Ray-Ban and Scuderia Ferrari, from sponsorship to license
As the world’s most popular eyewear brand, Ray-Ban recently signed a high-profile sponsorship agreement with Scuderia Ferrari, and the Ray-Ban logo now appears on the SF70H Ferrari’s Formula One...
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Magnum x Moschino: the ultra creative side of FMCG
Many FMCG brands have a pop-art flipside and it is not uneasy for them to liaise happily and consistenly with fashion and lifestyle partners. But what Jeremy Scott is doing during his tenure as...
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A new make-up collaboration for Karl Lagerfeld
The unstoppable fashion celebs, Karl Lagerfeld and his cat Choupette, are always on the edge of creativity with countless collaborations, from the last capsule collection with Vilebrequin to the...
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The Month in Brand Collaboration
1. Power Retailing Like most of the last decade, 2017 has been brutal on the retail business. In this climate, the retailers still managing to thrive fall into two major groups. At one extreme are the...
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Lidl launches a low-cost fashion collection with Heidi Klum
The German global discount supermarket is back with a new, totally unexpected, collaboration. Last December we commented the collaboration between Lidl and Paris Hilton for an affordable haircare...
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Google Live Cases with Kiss for “live” merchandising
Kiss and Google have just released a range of Kiss Live Cases, the customizable phone cases range for Nexus and Pixel, Google’s own smartphone models. Despite it may sound like the umpteen license...
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Customize and personalize: the new obsession of lifestyle brands
The obsession for customization and hyper personalization has taken the lifestyle and fashion brands. A couple of weeks ago, Louis Vuitton launched “My LV World Tour”, a new customization service...
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Pitti Uomo Reportage: brand psychedelia
This Pitti Uomo number 92 edition will be remembered not only for having its visitors baked hot, but for the varying ways of contemporary lifestyle brands to reach buyers and customers. Brand...
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JW Anderson X Converse at Pitti Uomo
Converse has a wide number of collaborations in its credits, with a special mention to luxury labels’ partnership. The iconic sneaker brand has indeed teamed up with renowned labels such as Missoni,...
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Moleskine limited edition goes Bah-nah-nah
Pursuing the strategy of keeping the pace with its fan base and catering to new consumer segments, Moleskine lauches at least two limited editions per year. In this scope, Moleskine’s new limited...
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Head makes sport attitude into lifestyle
A healthy sport attitude has become a real trend in the last years, not an obsessive body training, but a conscious choice of good living habits for both body and mind. From food to ride, the pick...
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Pitti Bimbo Reportage: mini-me
Mini – me: a person closely resembling a smaller or younger version of another. That’s the kidswear trend in a definition, as seen as the latest edition of Pitti Bimbo, the international platform for...
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Charlotte Olympia takes Spider-Man in her web
Luxury shoes and accessories brand Charlotte Olympia has joined forces with American comics publisher and movie producer Marvel, to deliver a collaborative collection to celebrate the upcoming film...
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Macson fetes its 75th anniversary with Chupa Chups
Macson, the Spanish mens’ clothing brand, celebrates its 75th anniversary closing 080 Barcelona Fashion Week event with a special catwalk, disclosing its Chupa Chups limited edition In this fashion...
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The Month in Brand Innovation
1. IKEA’s New Soft Power Over the last decade, practically every market has fallen victim to some kind of disruption. From transport to travel, cosmetics to food, most sectors have seen new...
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New Generation Ken is coming to play
Based on the “new-gen” scope, and to propose the brand in the light of a global inclusivity, Mattel’s Fashionistas just launched 15 new Ken dolls models according to the trends of today’s generations....
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Licensing Japan 2017: market insights
Last week we visited Content Tokyo 2017, for our usual tour to discover all the novelties and new trends of one of the largest and most attractive licensing markets. With over 50 thousand attendees,...
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