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Brand Licensing Europe 2016, is just around the corner and among all the exciting news on this edition there is one special one we are pleased to share with our readers. Brand Jam will premiere the second issue of its magazine, The Brand Jam Mag. It’s a compilation of collaborations and the most interesting brand innovations from the world of lifestyle licensing that’s not to be missed.
Five major branding trends, elaborated with evocative images from the major international trade fairs, are compiled, dissected, analyzed to offer creative ideas to our “believers”.
It’s a new way of thinking about licensing and co-branding – featuring last season’s most remarkable projects selected according to their quality of innovation and contribution to brand evolution. Projects that explore new territory and use licensing as more than a marketing tool, turning it into a strategic asset to make brands relevant to consumers.
This will also be the topic of two seminars powered by Brand Jam at BLE’s Brands & Lifestyle Theatre. Don’t miss:
Tuesday 11 October at 14.30 Brand Jam Trend Watch: What’s Hot In The Lifestyle Licensing Business
Wednesday 12 October at 14.30 Collaboration Generation: How Lifestyle Licensing Helps To Develop Remarkable Products
And…remember to pick up your free copy of the new issue of The Brand Jam Mag No. 2 at BLE’s Brands & Lifestyle Zone bar!
Brand Jam Mag is not for sale, you can find a FREE copy ONLY at top international shows. You will also find us at: Pitti Uomo, Pitti Bimbo, White, Super, Immagine Italia, Maison & Objet, Homi, iSaloni, TheMicam, Mipel, Mido, Premium, Licensing Japan, Licensing Expo…
Want to know more? Contact us at brandjam@brandjam.it
