The catwalks and the global designers’ fashion circus always make the news at Milano Fashion Week, but we are more inclined to look for new branding trends at the two events which collects lifestyle brands, accessories mainly: White and Super.
These two platforms are able to bring together emerging and already emerged brands, mash ups between art, craft, and design: smart product development catering to a new breed of buyers.
Collaborations are the talk of the day. Kartell with Paula Cademartori, already offered to you
in a special feature, Melissa with Cambridge Satchel Company, but also Essentiel Antwerp with The Muppets Show, or the new Linda Farrow license: No.21.
Also interesting from the brand extension standpoint the Birkenstock project, stretched to socks, backpacks, and new bright colors winter models: bold move but somehow true to the brand’s values.
So, don’t miss our reportage: click here below for the full gallery