Jägermeister has always had a disruptive take on its merchandising strategy. The brand’s fans know that the shelves of the Jäger e-store are often featuring amazing items in limited editions, but recently the German digestif has tried even harder to translate its complex taste into a unique consumer experience, expanding… into the bath tub.
The Jäger Bath Bombs is a gift box featuring two green Jäger fizzing bath bombs, infused with specially selected aromatics: once put in the water, the bombs colour the bathwater green with notes of sweet orange and cinnamon.
“Whether you like drinking our herbal elixir or prefer a long soak in herbal essences, we’ve got your back… and pretty much everything else too,” the brand suggests, backing this launch with an Instagram campaign.
Each pack also includes, along with two bandanas, also two 2cl Jägermeister bottles, to be drank while bathing and perfecting the experience.
Although recently launched, the Jäger Bath Bomb packs are already declared sold out, another strategic move putting the brand in the “drop culture” frontline