Here in Italy It’s that time of the year when everybody turns his / her mind off, either if vacations are not an option.
And right when you think that in this lazy period everything seems uninteresting, obvious, already said and done, here it comes: another Hello Kitty hype, and with –no less! – Anti Social Social Club.
Anti Social Social Club is a streetwear brand well known for its ribald and titillating attitude, and even if from our deep collaborations observation standpoint we are used to the “odd couple” system, this one really stands out.
Sanrio strategies for Hello Kitty comeback on the lifestyle scene include some reasoned compromises, as we already understand from the recent collaborations the kitty was eager to put in place in the last seasons.
And there’s no need to be redundant here: just plain pink t-shirts and sweaters, featured by the mute face of the kitty on the front, and the ASSC logo on the back.
The clash speaks for each side of the equation.