Household appliances brands are not frequently found at sports trade fairs like ISPO Munich. But brand extension and licensing strategies have their ways, and Gorenje, one of the leading European home appliance manufacturers with a history spanning more than 60 years, just developed a range of appliances supporting a healthier lifestyle with the leadig sport brand HEAD, which is showcased at ISPO this week.
The range is a compact line of two small yet action-packed appliances, branded “HEAD by Gorenje”. A 2 in 1 Nutri Sport blender performs as a nutrient and vitamin extractor as its 1,200 watts produce 20,000 revolutions per minute, which gives enough power and performance for silky smoothies, crushed ice or blended vegetables.
To help with meal preparation, the “HEAD by Gorenje” series also includes an easy-to-use kitchen scale that measures up to 10 kg of ingredients. It can also be connected to a smart mobile app that helps the user prepare healthy smoothies, whose recipes are shared by HEAD’s sport ambassadors.
“We are delighted to team up with Gorenje on this innovative and exciting project. Due to the global trend of rising consciousness of what we eat and drink, we have decided to start this project and Gorenje has been the ideal partner for us. Our knowledge of what athletes need and what performance means in terms of racing or e.g. winning tennis games, has been perfectly matched with the innovation power of Gorenje in small domestic appliances, considering also their long-lasting market experience,” says Giuseppe Faranna, VP Licensing Division of HEAD.
“We are proud to cooperate with a brand as strong as HEAD” echoes Aleksander Uranc, Executive Vice President, Small Domestic Appliances, Gorenje. “Their rich experience in manufacturing premium sports equipment and familiarity with the athletes’ needs help us develop innovative appliances for promoting a healthy lifestyle,”
Gorenje was already mentioned in our Magazine, issue N.2, for another smart launch: the VW refrigerator inspired to the iconic Bulli van.