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Berlin Fashion Week Reportage pt. 1: Skateboarders vs. Dior?
“Hey I don’t skate, I just want to look cool”. Is the fashion system going too far in its obsession for street aesthetic? Is it a convergence of business channels or a clash of cultures? Nothing is...
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Colette closes and presents a capsule with H&M Studio
“Colette Roussaux has reached the time when she would like to take her time; and colette cannot exist without Colette” with this instagram post, one of the most influential stores in the world shuts...
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Berlin Fashion Week Reportage pt.2: cartoonification
When at Pitti Uomo, we reported how rare it is to find labels using cartoon’s characters to create fresher collections, like it frequently happened some seasons ago. In Florence, most of the lifestyle...
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Barbie x Missguided, building the new Female Power brand
Barbie is globally recognized as an iconic fashion doll for girls, but the new licensing strategies at Mattel strive to get her out of her box. Barbie x Missguided falls exactly into that strategy,...
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Sarah Jessica Parker expand her business on Amazon
Sarah Jessica Parker has just announced her last shoes collaboration with Amazon Fashion Europe. The Sex and the City’s beloved character, Carrie Bradshaw, is known for her unique fashion sense and –...
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Smiley and the World Emoji Day
On July 17th, the world celebrated World Emoji Day. A good moment for Smiley, as the very first pictorial emotion ever drawn – and registered as a trademark, to tell the story of how its yellow...
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Premium Berlin and Panorama reportage, summer 2018
After the first tastes with the skateboard brands scene and the cartoonification, here comes the last part of our tour in Berlin, where Premium, Panorama, and Seek took over from Bread and Butter to...
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GI Joe x Alpha Industries, mixing military with pop culture
Since long time we show on our articles how collaborations and licensed or co-branded operations can elevate lifestyle brands and create what we call “remarkable products”. These inspirations are a...
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Take n’ Care with Chupa Chups
Another flavoured collaboration for Chupa Chups®! “Don’t eat me” is the new bath and body products range for teens and kids signed by Chupa Chups® and developed by Thai brand, Take n’ Care. The...
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Minions by Craig and Karl capsule showcases at Excelsior Milano
A case study about how curated capsule collections work: a creative couple gives a twisted treatment and curates a collection customized for a high-end retailer, to transform an entertainment licensed...
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The Month in Brand Innovation
1. Space is the New Black Throughout the Fifties and Sixties, the promise of a new space age was a major factor in consumer product design and demand. For a society scarred by war and displacement, a...
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UGG x Jeremy Scott, vintage-pop collab
After the Jimmy Choo collaboration, which dates back to 2010, UGG teams up with pop culture king Jeremy Scott to create an exclusive eight-piece collection. A mix of iconic UGG Classic and heritage...
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Safilo celebrates 150 years of Harper’s Bazaar
Eyewear styling and communication seems a bit flattened by the global licensing deals with fashion brands,and celebrities endorsement, both as pivotal businesswise as mainstream in the creative...
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Desigual and Jean-Paul Goude: creativity rules
Illustrator, photographer, creator of unforgettable images and creative concepts like the slave-to-the-rhythm Grace Jones, the edgy Chanel Nº 5 advertising or even choreography for the French...
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The Simpsons x State Bicycle: the symbology of the donut
Using an icon as a part of the whole story says more than slapping a logo on a licensed product, and State Bicycle Co. seems to understand this basic rule as a method for creating remarkable licensed...
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Bread and Butter by Zalando: our reportage
As many of our readers perfectly know, Berlin Bread and Butter’s glorious story as the reference of B2B lifestyle platform ended in 2015. The brand was then acquired by Zalando, which revamped it as a...
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The Month in Brand Innovation
1. Have we Reached Peak Collaboration? Various events over recent weeks have made it easy to become cynical about collaborations. With Heidi Klum presenting her upcoming “Heidi and the City”...
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Paris Hilton: now testimonial for crypto-finance
Even Paris Hilton was caught by the daemon of ICOs, a fever which is bringing turmoil in the fin-tech. If you are still immune from the ‘crypto-finance’ desease, you need to know that an ICO (Initial...
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Moschino and the cartoon couture: My Little Pony
“I’m kind of cartoon couture over here. But I love it. I love that it has memories for people and it connects to people and it’s a different kind of bridging a gap of something new with something...
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HEAD brand extension reaches strollers
Sporty parents can now take strolls with their kids without opting out their mobility needs: HEAD is launching sporty versions o of pram and pushchair specially designed for them. A special project...
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