After the first tastes with the skateboard brands scene and the cartoonification, here comes the last part of our tour in Berlin, where Premium, Panorama, and Seek took over from Bread and Butter to showcase the best of lifestyle branding vibrations.
It’s difficult indeed to compile some homogeneous cluster of trends, due to a variety of labels moving towards a number of different aesthetics.
Heritage is still a go, with add-ons to contemporary, like Palladium shows off. The 90′s have definitely come back, not only from a creative angle, but with reviving sports brands also, like Kappa, Ellesse, Fila; for sure a gift from Gosha Rubcinskji last year’s provocation.
The Great Outdoor is another nuance we saw emerging, not necessarily inspired by Patagonia or Napapjiri, but with the authenticity of Filson and other specialists manufacturer willing to extend to the lifestyle arena.